I had a client ask me a few weeks back what metrics they should be looking at to determine if a new blog they’re launching is successful.

They seemed surprised when I asked them who the blog was going to be written for.

“It’s for us to promote our services.”

Not quite.

There’s no one key metric – your metrics must be tied to specific goals. And having relevant goals means having a marketing strategy that considers who it is your efforts focus on and how.

Tactics, and where/how you employ them, must arrive from that strategy.

Great post.