Website Optimization
This post was made Feb 23, 2009 by Carlos del Rio
Jeff and I are proud to officially announce our book, User Driven Change: Give Them What They Want. In the book we explore how you can optimize your website to best speak to the people who use it. Building on the concepts put forward by others on conversion and analytics we have applied these concepts to real websites.
By exploring extreme changes: a site all above the fold, a site all about speed, a site all about the customer, a site all about retention we take on commonly held design theories and performance indicators to discuss what they really mean for your site. On this site you can buy the book or a PDF version and join the conversation. You can help create the new paradigm of web. We will continue to share our thoughts and expand on the concept of how you can improve your website as a tool for communication.
Feel free to look around to see who we are and learn more about the book.
Currently you can buy the book or the PDF direct from us or from Lulu– soon available on Amazon and other online retailers.
