http://www.userdrivenchange.com/web-analytics-vendors-battle-for-social-media-measurement/?utm_source=rss&utm_medium=rss&utm_campaign=web-analytics-vendors-battle-for-social-media-measurement Give Them What They Want Wed, 19 Oct 2011 15:06:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.userdrivenchange.com/web-analytics-vendors-battle-for-social-media-measurement/#comment-443 Jeff Noethen Fri, 12 Mar 2010 19:24:42 +0000 http://www.userdrivenchange.com/?p=844#comment-443 Hi Jordan! I think this is a great idea. Set up a channel for all social media traffic, and then sub channels to compare and contrast within. As I mentioned in my reply to Kristina, there are also some interesting metrics that I want to get into that would be specific to happenings off of your website. Hi Jordan! I think this is a great idea. Set up a channel for all social media traffic, and then sub channels to compare and contrast within. As I mentioned in my reply to Kristina, there are also some interesting metrics that I want to get into that would be specific to happenings off of your website.

]]> http://www.userdrivenchange.com/web-analytics-vendors-battle-for-social-media-measurement/#comment-442 Jeff Noethen Fri, 12 Mar 2010 18:51:22 +0000 http://www.userdrivenchange.com/?p=844#comment-442 Not be "salesy" but we have a great whitepaper that discusses some of the key success metrics we feel are important for social media measurement. Check it out here: http://www.userdrivenchange.com/downloads It discusses such ideas as reach and quality score. I do like your ideas of tangible metrics such as tying leads / conversions to each social media portal. Not be “salesy” but we have a great whitepaper that discusses some of the key success metrics we feel are important for social media measurement. Check it out here: http://www.userdrivenchange.com/downloads It discusses such ideas as reach and quality score. I do like your ideas of tangible metrics such as tying leads / conversions to each social media portal.

]]> http://www.userdrivenchange.com/web-analytics-vendors-battle-for-social-media-measurement/#comment-441 Jordan Corley Thu, 11 Mar 2010 21:34:03 +0000 http://www.userdrivenchange.com/?p=844#comment-441 I agree. I'd like to begin segmenting individual social site visitors against each other and against other acquisition channels. There's so much opportunity to extract valuable insights from social channel behavior onsite, it's an exciting time! I agree. I’d like to begin segmenting individual social site visitors against each other and against other acquisition channels. There’s so much opportunity to extract valuable insights from social channel behavior onsite, it’s an exciting time!

]]> http://www.userdrivenchange.com/web-analytics-vendors-battle-for-social-media-measurement/#comment-439 Kristina Allen Tue, 09 Mar 2010 14:33:29 +0000 http://www.userdrivenchange.com/?p=844#comment-439 Great post. I agree that social media measurement should not stop at engagement analysis. While this is hugely important (especially in customer service), we should get down and analyze how many leads are found, how many problems are solved, how many conversions are completed and so on. We're on the right path though! Great post. I agree that social media measurement should not stop at engagement analysis. While this is hugely important (especially in customer service), we should get down and analyze how many leads are found, how many problems are solved, how many conversions are completed and so on. We’re on the right path though!

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