The Brief History of a Book
This post was made Feb 16, 2009 by Carlos del Rio
User Driven Change: Give Them What They Want started almost exactly one year ago today. I decided to write a book on design and testing that was geared for intermediate professionals– people who are skilled but not yet advanced. I didn’t have a clear concept of where I was going to go with it, just that I was going to get it done. After feeling a few people out on the concept I met Jeff Noethen through a mutual friend.
The team clicked immediately. A few weeks later over drinks we hashed out the concept: four extreme tests that could differentiate an existing site in a saturated market. Between June and September of 2008 Jeff and I wrote 132-pages covering these tests, the analytics we would track, and how to interpret the data you get back.
It turns out that writing is the easiest part of publishing a book. We spent six months editing, restructuring, and responding to comments of our pre-readers to finally finish. Officially we will announce the book the last week of February, but you can buy it now from this site or through Lulu and soon through major distributors like Amazon and Barnes & Nobles.
Jeff and I would like to thank everyone that supported the creation and completion of the this book including Rock Bottom Brewery, Mike Tekula, Amanda Matlock, Rick Galan, Sandra Jones-Kaninski, Will Critchlow, and a special thanks to Emily Colangelo (our amazing and patient copy-editor).
Read our review at SEO-Theory.
[...] mention of me I hadn’t seen before! From Carlos del Rio (whose book, User Driven Change, is out now – I [...]