The Book is Finally Done
This post was made Feb 23, 2009 by Carlos del Rio
I am happy to announce that today User Driven Change: Give Them What They Want is now available through Lulu.com and UserDrivenChange.com.
From the site:
How can a business in a saturated industry differentiate their offering? How can you tell what’s wrong? How can you tell if the changes you make are working? These are the questions that we will help you answer. You will see these concepts laid out by answering 4 other questions:
- How can you make a site that is quick to use and engage?
- How do you create a site that is simple to use?
- How do you create a site that is very inviting?
- How do you create a site that is hard to leave?
To thank you, my readers, I have set up a special code to give you $5-off your purchase of the physical version or PDF version when you buy direct from UserDrivenChange.com. Use the code: 100 in the shopping cart to get the discount.
Jeff and I tackle the concepts that have been created and popularized by people like Steven Krug, Tim Ash and Future Now Inc. applying them to real websites. You will find in each of our examples pairings of performance indicators that help you understand how and why peole behave on your site. We take on numorus conventions of design and service to consider how your website communicates with your users. After you have read book we invite you to return to UserDrivenChange.com to continue the conversation and learn more.
