We’re seeing a trend of blog posts that overpromise and under deliver.  For example, say the title of the blog is: What you need to know about Web Analytics in 2010; but when you read it the gist is – you need to figure out your KPI’s and your traffic sources and decide what analytics provider is best for you (and we can tell you how to do all of this if you contact us now).  Rubbish!  Tell me something!

I challenge you to go through any and all of our blogs and find where we leave you hanging on a point and tell you that the only way to find out more is to buy something.  I feel slighted when I think I’m going to read something interesting and it turns out to just give me a bland answer and then tell me if I really want to know the answer I have to pay for it. In this day and age, knowledge and information can only get better if we share our ideas with one another.

I’m not saying its wrong to ask for subscribers or leads or even to ask for money for your services.  But even the most established thought leaders will give you something that you can learn from and keep you coming back to our website to learn more.  We all have to get paid, I get that.  But if you really want me to read something that you wrote and further trust you enough to devote a subscription to you or pay for your services, you’ve got to at least give me something tangible that I can say, “Ok, that is an interesting point, tell me more.”

It is entirely possible that I may take for granted some of the elementary stuff that certain bloggers write about and pass it off as negligible information.  But I think for the most part I can smell I sucker blog when I read one.  It is my pure hope that our blog NEVER becomes this.  We strive to give you enough detail that you either want more information, or you challenge our thoughts and give us something to think about.

We can’t build a community if we don’t openly share our real thoughts and ideas; whether it be web analytics, SEO, online marketing, offline marketing, social media whatever, just give us a real, tangible sniff of what your thinking and I can guarantee your end results will be better.  Continue writing drivel that we essentially can say, “No, duh” to and then ask us to subscribe or pay for more information and we’re just going to look elsewhere.  We’re in an interesting time where information is more readily at our fingertips than ever. Whether we like it or not we’re becoming more intellectual because of the internet.

You might think that I’m crazy because I am the blogger and you are the reader.  But I’m also a reader, a consumer of information.  I am an expert in what the customer wants (at least I think I am, please correct me if I’m wrong!), thus I’m trying to write this from your point of you.

You might say, “Jeff, you haven’t really said anything other than, other blogs suck, so what are you gonna do about it?”  Our goal is to try to find 1  blog a week that we feel are inadequate and don’t live up to their billing and try to answer whatever is they failed to answer.  That said, we fully welcome you to help hunt down blogs that you feel were unsatisfactory to you.  Send them to us and we’ll see if we can give you a more detailed answer.  FOR FREE!

Shocking right?

For a look at what we feel is an unsatisfying blog: click here

Carlos wrote a brief follow up which he posed in our question of the week on this blog which you can read here.

For a look at what we feel is a pretty satisfying blog: click here

We’ll start our more thorough reviews next week!