Analytics and Customer Driven Decisions

This post was made Jul 28, 2008 by Carlos del Rio


photo credit: nickwheeleroz My blogging has slowed recently because I am working on to large content pieces that should be coming out soon. The first is a collection of filters and analytics concepts in the vein of ...

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Filtering Yahoo Mail and Live Mail in Google Analytics

This post was made Jul 17, 2008 by Carlos del Rio


[Note: Please leave a comment if there is another type of filter that you would like to see? Or issue you have with GA data.] One of the time consuming and annoying things about Google Analytics is that it handle the sub-domains from Yahoo and Live mail as separate referral sources. There is not sufficient documentation at Google to explain how to condense these mail programs into a single source so I will show you how. First, ...

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Does Nielsen NetRatings Get SEO?

This post was made Jun 16, 2008 by Carlos del Rio


You should search Nielsen NetRatings. You will notice that they own the first 4 spots in Google. Guess which one is their current site: All three sites have the same content. Why would Nielsen NetRatings create three duplicate sites? Why would they maintain 3 different domains but not different content? Your gut reaction is that they have made a major ...

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Will 2.0 Hit Search Engines?

This post was made May 05, 2008 by Carlos del Rio


photo by: baboon™ The withdrawal of Microsoft's offer for Yahoo! will surely spark a quite a bit more content on what is the future of search. I can't help wondering whatever happen to Search 2.0? Way back in 2006 there seemed to be a serious play being made in alternative search engines. Almost 2 years later and still no real movement. Traditional search engines (Yahoo, Google, MSN) are firmly ...

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Do You Have A Complete Strategy?

This post was made Apr 21, 2008 by Carlos del Rio


photo credit: SuperFantastic Search Marketing is more than just search engines. One of the most amusing things to me is when people boast that they get the vast majority of their traffic from Google -- sometimes as high as 80%. It is difficult not to laugh at that. ...

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