User Driven Change

With the failures in adoption of Google Wave and Google Buzz, I think its time to question whether Google can really be considered a thought leader in the social universe.  When you think about it, Google started as a very anti social website.  The original appeal of Google was its simplicity and minimalistic look.  Google had the opportunity to become a more social website when it created iGoogle, but it unfortunately peaked before "social" was ...

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There are many tools you can use for analysis that you don’t have to buy that will help you become a better analyst.  I don't necessarily mean data compilers (other than your head), but rather just using your skills and the skills of some of your peers to help improve your analysis and insight to your company. For usability review [caption id="" align="alignnone" width="220" caption="Image credit: http://www.simpleusability.com/services/usability/testing "] [/caption] If part of ...

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This week Adobe acquired Web Analytics giant Omniture for a large sum of cash ($1.8 billion).  What does this mean for Web Analytics? A lot and at the same time, maybe nothing at all. First, it proves that Web Analytics has surely made it to the mainstream. If this was even a question in your mind, you are behind the eight ball. However, there are still many ...

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I was joking with someone the other day that Web 2.0 or social web could be a modern version of the Greek god/goddess system. Before you laugh this off, think about how much we revere certain websites. Granted there’s probably not a 100% consensus on which site equates to which god(dess), here’s my stab at it. I will address two major points first: I include Google in social web, simply because a) one uses ...

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Billions of dollars are spent on advertising on television and online each year. There are plenty of other forms of marketing but these two media are now the two largest forms of media in terms of dollars spent.  From any of these types of marketing, you can always get some form of a viral effect. This blog is focused on television commercials today and their 'viral effect' and how some companies are great at this ...

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