User Driven Change

Whether your background is in statistics and data crunching or whether you come from the usability / design world, if you are a web analyst your main goal is to help influence a positive experience for the customer.  Regardless of if your site is an ecommerce site, a non-profit site, a lead generation site, or just a blog site, if your customer has a good experience there is a much better chance that your customer ...

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Jeff and I are taking on a new challenge. Answering questions about web analytics in videos--very short videos. A couple weeks ago we each showed up at a Hops and Chops in Seattle with some questions in our pockets. Each of us had 1-minute to answer each of the questions. The resulting channel: Web Analytics in a Minute. If Carlos Only Had One Web Metric...

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There are many tools you can use for analysis that you don’t have to buy that will help you become a better analyst.  I don't necessarily mean data compilers (other than your head), but rather just using your skills and the skills of some of your peers to help improve your analysis and insight to your company. For usability review [caption id="" align="alignnone" width="220" caption="Image credit: http://www.simpleusability.com/services/usability/testing "] [/caption] If part of ...

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We're seeing a trend of blog posts that overpromise and under deliver.  For example, say the title of the blog is: What you need to know about Web Analytics in 2010; but when you read it the gist is - you need to figure out your KPI's and your traffic sources and decide what analytics provider is best for you (and we can tell you how to do all of this if you contact us ...

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Good analysis has a goal. This week I am considering what the formula for conversion is. I figure you have three parts to a successful action: What you offer - your unique selling position. Who you offer it to - organic search, advertising, e-mail etc. How you describe the offering - the language you use and your action path. Question: What's more important to conversion: product set, traffic source or navigation? ...

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