Whether your background is in statistics and data crunching or whether you come from the usability / design world, if you are a web analyst your main goal is to help influence a positive experience for the customer. Regardless of if your site is an ecommerce site, a non-profit site, a lead generation site, or just a blog site, if your customer has a good experience there is a much better chance that your customer ...
Good analysis has a goal. This week I am considering what the formula for conversion is. I figure you have three parts to a successful action: What you offer - your unique selling position. Who you offer it to - organic search, advertising, e-mail etc. How you describe the offering - the language you use and your action path. Question: What's more important to conversion: product set, traffic source or navigation? ...
credit: kennymatic Calling all Analytics Agents in the Seattle Metro. Tomorrow (December 16th, 2009) is a big day Jeff and I are hosting Web Analytics Wednesday at the Spitfire Grill in Seattle from 5 -7pm (it is also my birthday!). Our official question: "What is going to be the your biggest analytics challenge in 2010?" Some responses from Twitter: JHuskamp: I'd say true multichannel integration RRS_ATL: Integrating ...
After making a hit-or-miss joke about salary compensation I want to follow up with a more informative post on the Forum One survey. Also, Jeff and I invite anyone working in web marketing, design or social media to take a short survey (18 questions) that will help answer the salary question in a more robust fashion. A follow up on data from Forum One Networks. 52% of respondents are female. 54% of the respondents spend 50% ...
photo credit: manfrys Google is powerful - possibly the most powerful website out there today. Its effect on the internet is tremendous. More importantly, it’s affect on how a person uses the internet has been quite interesting. Two ...
