User Driven Change

credit: Arvind During today's #CROchat one of the questions was about quality metrics: Q3: Should all CRO/SEO objectives be quantifiable, or can we include quality objectives? Yes, you can use qualitative objectives. However, you need to put some time into creating clear concepts and simple language in your communication with other departments or your client (stake holders). Defining quality often requires using synthesized performance indicators. These are pairs, ...

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credit: *^ ^* Sherry Over the last three weeks I've seen a rather stupid rash of posts claiming that social media experts are a myth. Most recently an article at ereleases went popular on Sphinn. Many of these articles are ridiculous, duplicitous, and unhelpful. They make claims like: Social media is new and constantly ...

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We are starting a new book. In the spirit of User Driven Change we are opening the decision up to you. Please read over the descriptions below and give your thoughts at the bottom. Thanks, Jeff and Carlos Geolocation: Geolocation by IP address has been around for quite a while, but with the rapid increase in website visitors from smartphones and geolocation apps, geolocation has taken on a whole new level of visitor customization. This is creating ...

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"Crafty" analysts will often ask, “If you could only have one metric, what would it be”.  I have a hard time answering this because I think it’s a dangerous proposition.  When you only look at one metric you don’t get a holistic picture of your website.  For instance, I’ve heard practitioners say, “Bounce is not important”.  By itself, no, it’s not that important because you don’t really know what the metric is telling you.  I’ve ...

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Last week, Coremetrics, Omniture and WebTrends announced features that allow their respective users to measure certain aspects of Facebook.  My review of these announcements, so far, indicates a parallel product from these companies. Omniture announced a partnership with Facebook that will allow customers to refine their Facebook ad campaigns. Utilizing their Search Tool "Search Center Plus", Omniture customers will be able to compare Facebook ad campaign metrics alongside other media ...

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