User Driven Change

credit: knittingturnip Thanks for reading our blog! Jeff and I have been toiling away on a white paper on leveraging Twitter that will be available in the near future. We cover: Advanced Search Modifiers Leveraging Third Party Tools Performance Indicators for Social Media We also created a simple reputation portal that leverages Twitter Search to accompany the white paper to help you understand the concepts that we cover. Until then I am ...

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photo credit: manfrys Google is powerful - possibly the most powerful website out there today. Its effect on the internet is tremendous. More importantly, it’s affect on how a person uses the internet has been quite interesting. Two ...

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Hitwise recently reported that 30% of upstream traffic to a travel website is from another travel website. Meaning: your customers are comparison shopping. Another reason why if you are in a saturated market you must figure out how to differentiate yourself by more than just having cheaper prices than everyone else (because this will never ALWAYS be the case). What can you do? Have a website that is simple and efficient. Try ...

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Do-it-yourself SEO and other SEO novices often misapply SEO basics in a way that hurts usability. The traffic generated from SEO is wasted if visitors abandon the site because they don’t find it useful-- no matter how high you rank. Let's talk about what can go wrong and how you can avoid it. Keyword stuffing in headers: It is important for SEO to insert keywords in headlines (h-tags) and opening paragraph, but it often detracts ...

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"Brevity is the soul of wit" -- Hamlet If you keep it simple everything is easier. Simple navigation and design is more likely to be intuative, clear and efficient. But, how do you accomplish simplicity? There is a fine line between too vague and sublime efficiency. Taglines for companies are a great example of the issue (Dan & Chip Heath explain it well), Twitter exemplifies the problem too, it takes a great deal of thinking to ...

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