User Driven Change

credit: Nic's Events How can you tie a behavior like researching to analytics metrics? Researching users read your content and look at your pictures—they spend time and look around. They don’t generally make contact, unless they are near a decision. Do you provide enough information that users can go from uninformed to informed in a single visit? What are the signs that you aren’t fulfilling this need? Low conversion High page views High time on-page/on-site These are only ...

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Hitwise recently reported that 30% of upstream traffic to a travel website is from another travel website. Meaning: your customers are comparison shopping. Another reason why if you are in a saturated market you must figure out how to differentiate yourself by more than just having cheaper prices than everyone else (because this will never ALWAYS be the case). What can you do? Have a website that is simple and efficient. Try ...

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Do-it-yourself SEO and other SEO novices often misapply SEO basics in a way that hurts usability. The traffic generated from SEO is wasted if visitors abandon the site because they don’t find it useful-- no matter how high you rank. Let's talk about what can go wrong and how you can avoid it. Keyword stuffing in headers: It is important for SEO to insert keywords in headlines (h-tags) and opening paragraph, but it often detracts ...

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"Brevity is the soul of wit" -- Hamlet If you keep it simple everything is easier. Simple navigation and design is more likely to be intuative, clear and efficient. But, how do you accomplish simplicity? There is a fine line between too vague and sublime efficiency. Taglines for companies are a great example of the issue (Dan & Chip Heath explain it well), Twitter exemplifies the problem too, it takes a great deal of thinking to ...

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It has been 8 days since we announced the book and this site and already there is an emerging trend in our users: wide screens. Initially the site was built around 1024 pixel and 800 pixel wide displays. Based on the general computer population that is a safe bet. At those ...

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