User Driven Change

Do-it-yourself SEO and other SEO novices often misapply SEO basics in a way that hurts usability. The traffic generated from SEO is wasted if visitors abandon the site because they don’t find it useful-- no matter how high you rank. Let's talk about what can go wrong and how you can avoid it. Keyword stuffing in headers: It is important for SEO to insert keywords in headlines (h-tags) and opening paragraph, but it often detracts ...

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Breadcrumb links are very popular in discussions of usability. Many people are big fans-- including Jakob Nielsen. But do people actually use them? I have my doubts about breadcrumb navigation really working the way people think it does. There are good and bad things that come with their use, but I think that they offer a good opportunity for testing. Some Good Things About Breadcrumbs: They are easy to recognize They are easy to use They never have ...

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Your user data is the key to telling whether you have an effective experience for your customers or whether you need to make changes.  You can utilize this data to influence design decisions and provide feedback for your designers in order to create a better experience for your visitors. Go beyond blind landing page optimization. Learn how to make intelligent testing decisions from User Driven Change: Give Them What They Want. This book will show you ...

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Jeff Noethen Jeff Noethen is a Web Analyst for a high end fashion retailer with three years of Web Analytics and Usability experience.  He also has four years of sales and customer service experience for both online and in store companies.  He has over 18 years of self taught computer experience and over 12 years of Internet ...

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credit: nickwheeleroz Always Be Testing leveled a challenge against a very popular concept, Best Practices. What are best practices? A set of commonly employed policies and actions that are know to produce high results in a business vertical or industry. Many people talk about best practices when talking about SEO, Usability and Analytics. There is a trap in there. Yes, there are some ...

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