How Using Crutches Can Lead to Web Usability Insights

This post was made Mar 23, 2010 by Jeff Noethen


I recently had surgery to remove a “floating” bone fragment from my Talus bone in my ankle.  Once removed the goal is to have the blood cells re-grow bone tissue to fill the gap area.  Thus my doctor ordered me to stay off my foot for 6 weeks.  So my options were crutches, or one of those fabulous new inventions – the knee scooter.  I’m a fairly athletic and still young guy, so I chose ...

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Why Web Analytics is a satisfying job

This post was made Feb 26, 2010 by Jeff Noethen


Whether your background is in statistics and data crunching or whether you come from the usability / design world, if you are a web analyst your main goal is to help influence a positive experience for the customer.  Regardless of if your site is an ecommerce site, a non-profit site, a lead generation site, or just a blog site, if your customer has a good experience there is a much better chance that your customer ...

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Free Web Analytics tools

This post was made Feb 16, 2010 by Jeff Noethen


There are many tools you can use for analysis that you don’t have to buy that will help you become a better analyst.  I don't necessarily mean data compilers (other than your head), but rather just using your skills and the skills of some of your peers to help improve your analysis and insight to your company. For usability review [caption id="" align="alignnone" width="220" caption="Image credit: http://www.simpleusability.com/services/usability/testing "] [/caption] If part of ...

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9 Steps to Better Conversion Rates

This post was made Nov 05, 2009 by Carlos del Rio


credit: JOE M500 Regardless of your intended conversion or the type of users you attract, the following are some general principles that will help your website communicate clearly with anyone. Avoid Clutter Create a Visual Path Be Consistent About Everything…Almost Break Color Scheme for Action Elements Scanning, Not Reading Put the Reading Somewhere Build Content Top, Left, Right then Bottom Streamline Your Processes (Don’t Make Them Think) Professional Work For Professional Results 1. Avoid Clutter Users have a ...

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Resources For Usability and Analytics

This post was made Jun 10, 2009 by Carlos del Rio


Most of my recent blog attempts have died on the vine so I am going to share with you some of my favorite new and long time resources: Steve Krug presentation on super-cheap usability. I suggest listening to it twice once today and once next week. If you haven't capitalized on at least one of his suggestions in that week you should hire a professional. A wire frame of the ...

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