I've seen SEO + PPC = SEM referenced a number of times this week. I don't agree with that formula. So, here are the terms the way I use them. Search Engine Optimization = Actions taken to improve position within organic search placement PPC = Pay Per Click CPM = Cost Per Thousand CPA = Cost Per Action/Acquisition Paid Inclusion = Search placements that are bought but not attributed as sponsored Paid Search = Paid placements in search engines (includes PPC, CPM ...
credit: luc legay Social media is supposed to be a conversation. How do you make a conversation tangible with standard measurements? We would liken it to the term “engagement,” which defines how deep a visitor was on a site regardless of purchase. Typically engagement is measured ...
I am a lover of Timbuk2. Up to this summer my house had 3 out of the 5 available messenger bag sizes. Alas, my medium bag was stolen. Yesterday I had a longing moment for this beautiful Timbuk2 bag: I wanted to replace the missing bag in my collection immediately, so, I asked @Timbuk2 if I could get a discount if I bought it ...
Been trying to get a post up all day and not liking what I’ve written. So I’ll say this: Who Dat Gonna Beat Dem Saints on Sunday? Not the Colts. Maybe Peyton Manning’s commercials. However more than likely, I hope that Social Media has a big win on Sunday. Many major advertiser have opted to invest in Social Media campaigns that aren’t necessarily taking place on this Sunday, but in general the money that might ...
This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article. This post covers in-depth how to use the search function to monitor Twitter. This will help you to find the people that you want to talk to and to understand the fast moving torrent of information and thought that Twitter provides. One of your primary opportunities for leveraging Twitter is ...
