This post was made May 04, 2010 by Carlos del Rio
Today during SEO 411 on Twitter (#SEO411) one of the questions was: What books do you recommend for learning SEO processes that aren't outdated? E-books? Here are some of the responses: I'm sure these people are are earnest in their opinions, but they are looking at it in the wrong ...
This post was made May 03, 2010 by Carlos del Rio
credit: *^ ^* Sherry Over the last three weeks I've seen a rather stupid rash of posts claiming that social media experts are a myth. Most recently an article at ereleases went popular on Sphinn. Many of these articles are ridiculous, duplicitous, and unhelpful. They make claims like: Social media is new and constantly ...
This post was made Mar 29, 2010 by Carlos del Rio
This post is a guest post by Rose Spitler the community manager for Medfinds.com and the voice behind @medfinds Once upon a time, I had a job with no external Internet. It was a magical time, when I used Twitter from my (non-smart) phone to capture the hilarious things my coworkers and customers said. I also used the web interface, but again, in a very casual way. These days, my Twitter life is not ...
This post was made Mar 12, 2010 by Carlos del Rio
I've seen SEO + PPC = SEM referenced a number of times this week. I don't agree with that formula. So, here are the terms the way I use them. Search Engine Optimization = Actions taken to improve position within organic search placement PPC = Pay Per Click CPM = Cost Per Thousand CPA = Cost Per Action/Acquisition Paid Inclusion = Search placements that are bought but not attributed as sponsored Paid Search = Paid placements in search engines (includes PPC, CPM ...
This post was made Mar 08, 2010 by Jeff Noethen
Last week, Coremetrics, Omniture and WebTrends announced features that allow their respective users to measure certain aspects of Facebook. My review of these announcements, so far, indicates a parallel product from these companies. Omniture announced a partnership with Facebook that will allow customers to refine their Facebook ad campaigns. Utilizing their Search Tool "Search Center Plus", Omniture customers will be able to compare Facebook ad campaign metrics alongside other media ...
