User Driven Change

There are many tools you can use for analysis that you don’t have to buy that will help you become a better analyst.  I don't necessarily mean data compilers (other than your head), but rather just using your skills and the skills of some of your peers to help improve your analysis and insight to your company. For usability review [caption id="" align="alignnone" width="220" caption="Image credit: http://www.simpleusability.com/services/usability/testing "] [/caption] If part of ...

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Do-it-yourself SEO and other SEO novices often misapply SEO basics in a way that hurts usability. The traffic generated from SEO is wasted if visitors abandon the site because they don’t find it useful-- no matter how high you rank. Let's talk about what can go wrong and how you can avoid it. Keyword stuffing in headers: It is important for SEO to insert keywords in headlines (h-tags) and opening paragraph, but it often detracts ...

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Breadcrumb links are very popular in discussions of usability. Many people are big fans-- including Jakob Nielsen. But do people actually use them? I have my doubts about breadcrumb navigation really working the way people think it does. There are good and bad things that come with their use, but I think that they offer a good opportunity for testing. Some Good Things About Breadcrumbs: They are easy to recognize They are easy to use They never have ...

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There are a handful of authors who have inspired our book and concepts. In no particular order: Avinash Kaushik -- Avinash authored a foundational book on analytics Web Analytics: An Hour a Day and maintains an analytics blog. His blog, or his book, is a good place to start your exploration of your site analytics. He is a supporter of paired metrics, like we ...

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Your user data is the key to telling whether you have an effective experience for your customers or whether you need to make changes.  You can utilize this data to influence design decisions and provide feedback for your designers in order to create a better experience for your visitors. Go beyond blind landing page optimization. Learn how to make intelligent testing decisions from User Driven Change: Give Them What They Want. This book will show you ...

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