How Using Crutches Can Lead to Web Usability Insights

This post was made Mar 23, 2010 by Jeff Noethen


I recently had surgery to remove a “floating” bone fragment from my Talus bone in my ankle.  Once removed the goal is to have the blood cells re-grow bone tissue to fill the gap area.  Thus my doctor ordered me to stay off my foot for 6 weeks.  So my options were crutches, or one of those fabulous new inventions – the knee scooter.  I’m a fairly athletic and still young guy, so I chose ...

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Web Analytics vendors battle for social media measurement

This post was made Mar 08, 2010 by Jeff Noethen


Last week, Coremetrics, Omniture and WebTrends announced features that allow their respective users to measure certain aspects of Facebook.  My review of these announcements, so far, indicates a parallel product from these companies. Omniture announced a partnership with Facebook that will allow customers to refine their Facebook ad campaigns. Utilizing their Search Tool "Search Center Plus", Omniture customers will be able to compare Facebook ad campaign metrics alongside other media ...

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Salary Data For Social Media Jobs by Gender

This post was made Mar 05, 2010 by Carlos del Rio


Editors Note: We are taking votes on what our next book should be about. Please give us your opinion. In November we ran a survey to better answer the question how does gender affect compensation in social media jobs. After over 600 responses we compiled 460 responses from US, UK and Canada. We corrected for currency and separated out the largest group (25% of time spent in social). Women spend more on social media projects. More than ...

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Why Web Analytics is a satisfying job

This post was made Feb 26, 2010 by Jeff Noethen


Whether your background is in statistics and data crunching or whether you come from the usability / design world, if you are a web analyst your main goal is to help influence a positive experience for the customer.  Regardless of if your site is an ecommerce site, a non-profit site, a lead generation site, or just a blog site, if your customer has a good experience there is a much better chance that your customer ...

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Metrics For Tracking Social Media Engagement

This post was made Feb 23, 2010 by Carlos del Rio


credit: luc legay Social media is supposed to be a conversation. How do you make a conversation tangible with standard measurements? We would liken it to the term “engagement,” which defines how deep a visitor was on a site regardless of purchase. Typically engagement is measured ...

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