Using Web Analytics To Create An Optimization Plan

This post was made Mar 27, 2009 by Carlos del Rio


On Tuesday the Google Analytics Blog tried to tackle using web analytics to create an optimization plan. I don't think they really address the type of optimization that each example really needs. Top Landing Page Analysis One of their examples of performance indicators that indicate an opportunity is Top Landing Page. They point out that a high bounce rate on a top landing page is a loss of business. Yes, but you need to figure out ...

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Traffic For a Year – SEO Efforts, or SMO?

This post was made Sep 17, 2008 by Carlos del Rio


Micheal Martinez is calling us all out today. He says that anyone who gets a substantial amount of their traffic from social media sites should reexamine their title. He says you shouldn't call your self a search engine optimizer if you are spending significant amount of time working the social media angle, including putting social media buttons on your site. From Micheal's post: Social media optimization is another form of Web marketing like pay-per-click optimization, like ...

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Some Of The People Some Of The Time

This post was made Apr 23, 2008 by Carlos del Rio


photo credit: leroialeks Some of you have probably noticed that StumbleUpon users are somewhat antagonistic toward people who are suspected of trying to game the system. Today I saw an amazing example of seeing what one can get away with. While stumbling this evening I landed on ...

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Are You Losing Focus?

This post was made Apr 14, 2008 by Carlos del Rio


photo credit: Thomas Hawk Over the last week I have seen a surprising rush of people in my life "getting" Twitter. It seems that every few weeks there is a little spike in the number of tweets that come in to me. I have a pocket of ...

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Playing The Social Media Game

This post was made Feb 29, 2008 by Carlos del Rio


I have recently been using StumbleUpon more frequently, and for a wide number of topics, and I have found some interesting sites. I also notice that I see certain people that I know from search marketing communities are very active. I might say extremely active. I have to wonder how many of the sites that they put up are legitimately things they like and how many are things that they are connected to professionally. Is ...

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