This post was made Feb 23, 2010 by Carlos del Rio
credit: luc legay Social media is supposed to be a conversation. How do you make a conversation tangible with standard measurements? We would liken it to the term “engagement,” which defines how deep a visitor was on a site regardless of purchase. Typically engagement is measured ...
This post was made Feb 05, 2010 by Jeff Noethen
Been trying to get a post up all day and not liking what I’ve written. So I’ll say this: Who Dat Gonna Beat Dem Saints on Sunday? Not the Colts. Maybe Peyton Manning’s commercials. However more than likely, I hope that Social Media has a big win on Sunday. Many major advertiser have opted to invest in Social Media campaigns that aren’t necessarily taking place on this Sunday, but in general the money that might ...
This post was made Feb 03, 2010 by Carlos del Rio
Jon Mendez wrote and interesting article about social media check in sites. As Natasha says, the check-in links syndicated through social media verge on unclickable. The reason is rather simple. The landing pages provide no value to the referrer. Yet, the landing page is the spot where the triangulation of goals must align. The whole value chain for this product converges at the landing page. After reading the article Jeff and I feel ...
This post was made Jan 29, 2010 by Jeff Noethen
We're seeing a trend of blog posts that overpromise and under deliver. For example, say the title of the blog is: What you need to know about Web Analytics in 2010; but when you read it the gist is - you need to figure out your KPI's and your traffic sources and decide what analytics provider is best for you (and we can tell you how to do all of this if you contact us ...
This post was made Jan 21, 2010 by Carlos del Rio
This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article. This post covers in-depth how to use the search function to monitor Twitter. This will help you to find the people that you want to talk to and to understand the fast moving torrent of information and thought that Twitter provides. One of your primary opportunities for leveraging Twitter is ...
