User Driven Change

Last week, Coremetrics, Omniture and WebTrends announced features that allow their respective users to measure certain aspects of Facebook.  My review of these announcements, so far, indicates a parallel product from these companies. Omniture announced a partnership with Facebook that will allow customers to refine their Facebook ad campaigns. Utilizing their Search Tool "Search Center Plus", Omniture customers will be able to compare Facebook ad campaign metrics alongside other media ...

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In November we ran a survey to better answer the question how does gender affect compensation in social media jobs. After over 600 responses we compiled 460 responses from US, UK and Canada. We corrected for currency and separated out the largest group (25% of time spent in social). Women spend more on social media projects. More than a quarter of women responded that they spend between half and three-quarters of their time in Social while only ...

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credit: luc legay Social media is supposed to be a conversation. How do you make a conversation tangible with standard measurements? We would liken it to the term “engagement,” which defines how deep a visitor was on a site regardless of purchase. Typically engagement is measured ...

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Been trying to get a post up all day and not liking what I’ve written.  So I’ll say this: Who Dat Gonna Beat Dem Saints on Sunday?  Not the Colts.  Maybe Peyton Manning’s commercials.  However more than likely, I hope that Social Media has a big win on Sunday.  Many major advertiser have opted to invest in Social Media campaigns that aren’t necessarily taking place on this Sunday, but in general the money that might ...

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This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article. This post covers in-depth how to use the search function to monitor Twitter. This will help you to find the people that you want to talk to and to understand the fast moving torrent of information and thought that Twitter provides. One of your primary opportunities for leveraging Twitter is ...

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