This post was made Aug 23, 2010 by Carlos del Rio
credit: Nina Matthews Photography After Barcamp Seattle and the Privacy Identity Innovation Conference (pii) I am struck by one painful truth about business and technology: All economic incentives favor inefficiency. I gave a rant-style presentation at Barcamp titled “Your Product Sucks.” The central premise of the talk was that you have a single value ...
This post was made Jun 24, 2010 by Carlos del Rio
credit: Ivan Walsh Earlier this week, and again today, I was presented with a new term: Social Conversion. What is social conversion? I think that the best working definitions use one of the following as their starting point: A Social Conversion is when a person clicks your link on a social media platform. A Social Conversion is when a person shares an opinion about you. Clicks = Conversion If you ...
This post was made May 03, 2010 by Carlos del Rio
credit: *^ ^* Sherry Over the last three weeks I've seen a rather stupid rash of posts claiming that social media experts are a myth. Most recently an article at ereleases went popular on Sphinn. Many of these articles are ridiculous, duplicitous, and unhelpful. They make claims like: Social media is new and constantly ...
This post was made Mar 12, 2010 by Carlos del Rio
I've seen SEO + PPC = SEM referenced a number of times this week. I don't agree with that formula. So, here are the terms the way I use them. Search Engine Optimization = Actions taken to improve position within organic search placement PPC = Pay Per Click CPM = Cost Per Thousand CPA = Cost Per Action/Acquisition Paid Inclusion = Search placements that are bought but not attributed as sponsored Paid Search = Paid placements in search engines (includes PPC, CPM ...
This post was made Mar 08, 2010 by Jeff Noethen
Last week, Coremetrics, Omniture and WebTrends announced features that allow their respective users to measure certain aspects of Facebook. My review of these announcements, so far, indicates a parallel product from these companies. Omniture announced a partnership with Facebook that will allow customers to refine their Facebook ad campaigns. Utilizing their Search Tool "Search Center Plus", Omniture customers will be able to compare Facebook ad campaign metrics alongside other media ...
