This post was made Mar 23, 2010 by Jeff Noethen
I recently had surgery to remove a “floating” bone fragment from my Talus bone in my ankle. Once removed the goal is to have the blood cells re-grow bone tissue to fill the gap area. Thus my doctor ordered me to stay off my foot for 6 weeks. So my options were crutches, or one of those fabulous new inventions – the knee scooter. I’m a fairly athletic and still young guy, so I chose ...
This post was made Mar 08, 2010 by Jeff Noethen
Last week, Coremetrics, Omniture and WebTrends announced features that allow their respective users to measure certain aspects of Facebook. My review of these announcements, so far, indicates a parallel product from these companies. Omniture announced a partnership with Facebook that will allow customers to refine their Facebook ad campaigns. Utilizing their Search Tool "Search Center Plus", Omniture customers will be able to compare Facebook ad campaign metrics alongside other media ...
This post was made Feb 26, 2010 by Jeff Noethen
Whether your background is in statistics and data crunching or whether you come from the usability / design world, if you are a web analyst your main goal is to help influence a positive experience for the customer. Regardless of if your site is an ecommerce site, a non-profit site, a lead generation site, or just a blog site, if your customer has a good experience there is a much better chance that your customer ...
This post was made Feb 23, 2010 by Carlos del Rio
credit: luc legay Social media is supposed to be a conversation. How do you make a conversation tangible with standard measurements? We would liken it to the term “engagement,” which defines how deep a visitor was on a site regardless of purchase. Typically engagement is measured ...
This post was made Feb 22, 2010 by Carlos del Rio
I am seeing a disturbing trend in web design blogs: the belief that the fold is an obsolete concept. While Paddy Donnelly creates a graphically compelling story line it is ultimately flawed. You cannot presume that you have compelling content; the vast majority of content isn't inherently engaging. I'm going to be blunt. If you believe that the fold doesn't exist you are a lazy designer. Lazy in that you are not following up ...
