User Driven Change

credit: Nic's Events How can you tie a behavior like researching to analytics metrics? Researching users read your content and look at your pictures—they spend time and look around. They don’t generally make contact, unless they are near a decision. Do you provide enough information that users can go from uninformed to informed in a single visit? What are the signs that you aren’t fulfilling this need? Low conversion High page views High time on-page/on-site These are only ...

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When a search engine spider lands on your web page it performs the following task: consume all content. credit: Ferdinand Reus After ingesting your the entire page it split the content into two groups: Display and Code. credit: ...

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credit: mikrosopht Yesterday Smashing Magazine put out a comprehensive list of check lists for the web. I like the concept but many of the lists offer vague and esoteric advice that requires more explanation to be used properly. I have grabbed three points from one of the articles that you can address today in a bout ...

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Do-it-yourself SEO and other SEO novices often misapply SEO basics in a way that hurts usability. The traffic generated from SEO is wasted if visitors abandon the site because they don’t find it useful-- no matter how high you rank. Let's talk about what can go wrong and how you can avoid it. Keyword stuffing in headers: It is important for SEO to insert keywords in headlines (h-tags) and opening paragraph, but it often detracts ...

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"Brevity is the soul of wit" -- Hamlet If you keep it simple everything is easier. Simple navigation and design is more likely to be intuative, clear and efficient. But, how do you accomplish simplicity? There is a fine line between too vague and sublime efficiency. Taglines for companies are a great example of the issue (Dan & Chip Heath explain it well), Twitter exemplifies the problem too, it takes a great deal of thinking to ...

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