In recent months I have been working with a client who had a major drop-off in organic search traffic a little over a year ago. Since then they have been trying to reclaim their lost search rankings (and the traffic that it provided). To accomplish this they have made major renovations of their site code and filed for reconsideration. Here is what the first few times they recoded looked like:...
When a search engine spider lands on your web page it performs the following task: consume all content. credit: Ferdinand Reus After ingesting your the entire page it split the content into two groups: Display and Code. credit: ...
Do-it-yourself SEO and other SEO novices often misapply SEO basics in a way that hurts usability. The traffic generated from SEO is wasted if visitors abandon the site because they don’t find it useful-- no matter how high you rank. Let's talk about what can go wrong and how you can avoid it. Keyword stuffing in headers: It is important for SEO to insert keywords in headlines (h-tags) and opening paragraph, but it often detracts ...
Planned obsolescence has made many people rich. Computers, cars, and television in particular are things that we all happily update on a regular basis. We just know that something better is coming out; it is only a matter of time. The same for the Internet. New design styles (a move from shiny to grunge), new services (a move from Facebook to Twitter), or new goals (making house payments to finding a member of AIG and ...
credit: Aylanah What are the behaviors of a healthy site? Unique Content Recent Content Growing Content Volume Outbound Links Growth of Inbound Links Design Changes I want to talk about the last one: Design Changes. I have not tested this thoroughly, but, it seems, there is a positive to refreshing your design in the same vein as renewing content. It indicates that someone is maintaining the site. Watching the growth of the web I ...
