This post was made May 04, 2010 by Carlos del Rio
Today during SEO 411 on Twitter (#SEO411) one of the questions was: What books do you recommend for learning SEO processes that aren't outdated? E-books? Here are some of the responses: I'm sure these people are are earnest in their opinions, but they are looking at it in the wrong ...
This post was made Mar 12, 2010 by Carlos del Rio
I've seen SEO + PPC = SEM referenced a number of times this week. I don't agree with that formula. So, here are the terms the way I use them. Search Engine Optimization = Actions taken to improve position within organic search placement PPC = Pay Per Click CPM = Cost Per Thousand CPA = Cost Per Action/Acquisition Paid Inclusion = Search placements that are bought but not attributed as sponsored Paid Search = Paid placements in search engines (includes PPC, CPM ...
This post was made Jan 21, 2010 by Carlos del Rio
This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article. This post covers in-depth how to use the search function to monitor Twitter. This will help you to find the people that you want to talk to and to understand the fast moving torrent of information and thought that Twitter provides. One of your primary opportunities for leveraging Twitter is ...
This post was made Dec 31, 2009 by Carlos del Rio
In recent months I have been working with a client who had a major drop-off in organic search traffic a little over a year ago. Since then they have been trying to reclaim their lost search rankings (and the traffic that it provided). To accomplish this they have made major renovations of their site code and filed for reconsideration. Here is what the first few times they recoded looked like:...
This post was made Oct 14, 2009 by Carlos del Rio
When a search engine spider lands on your web page it performs the following task: consume all content. credit: Ferdinand Reus After ingesting your the entire page it split the content into two groups: Display and Code. credit: ...
