A Glossary of Terms

This post was made Mar 12, 2010 by Carlos del Rio


I've seen SEO + PPC = SEM referenced a number of times this week. I don't agree with that formula. So, here are the terms the way I use them. Search Engine Optimization = Actions taken to improve position within organic search placement PPC = Pay Per Click CPM = Cost Per Thousand CPA = Cost Per Action/Acquisition Paid Inclusion = Search placements that are bought but not attributed as sponsored Paid Search = Paid placements in search engines (includes PPC, CPM ...

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Analytics Question

This post was made Jan 20, 2010 by Carlos del Rio


Good analysis has a goal. This week I am considering what the formula for conversion is. I figure you have three parts to a successful action: What you offer - your unique selling position. Who you offer it to - organic search, advertising, e-mail etc. How you describe the offering - the language you use and your action path. Question: What's more important to conversion: product set, traffic source or navigation? ...

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Filing a Website Reconsideration? What Should You Look For?

This post was made Dec 31, 2009 by Carlos del Rio


In recent months I have been working with a client who had a major drop-off in organic search traffic a little over a year ago. Since then they have been trying to reclaim their lost search rankings (and the traffic that it provided). To accomplish this they have made major renovations of their site code and filed for reconsideration. Here is what the first few times they recoded looked like:...

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Carlos On The Stage – March 19th

This post was made Mar 12, 2009 by Carlos del Rio


Next Thursday I will be on a panel discussion and lunch hosted by Entercom Radio. If you are in the Seattle area you should join us. [Click image to view full size poster] Thursday March 19th noon Entercom Seattle 1100 Olive Way Suite 1650 Seattle, WA 98101 (We’ll meet on the 16th floor) Lunch & Panel discussion ...

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Is Design A Search Indicator?

This post was made Mar 04, 2009 by Carlos del Rio


credit: Aylanah What are the behaviors of a healthy site? Unique Content Recent Content Growing Content Volume Outbound Links Growth of Inbound Links Design Changes I want to talk about the last one: Design Changes. I have not tested this thoroughly, but, it seems, there is a positive to refreshing your design in the same vein as renewing content. It indicates that someone is maintaining the site. Watching the growth of the web I ...

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