Good analysis has a goal. This week I am considering what the formula for conversion is. I figure you have three parts to a successful action: What you offer - your unique selling position. Who you offer it to - organic search, advertising, e-mail etc. How you describe the offering - the language you use and your action path. Question: What's more important to conversion: product set, traffic source or navigation? ...
In recent months I have been working with a client who had a major drop-off in organic search traffic a little over a year ago. Since then they have been trying to reclaim their lost search rankings (and the traffic that it provided). To accomplish this they have made major renovations of their site code and filed for reconsideration. Here is what the first few times they recoded looked like:...
credit: Aylanah What are the behaviors of a healthy site? Unique Content Recent Content Growing Content Volume Outbound Links Growth of Inbound Links Design Changes I want to talk about the last one: Design Changes. I have not tested this thoroughly, but, it seems, there is a positive to refreshing your design in the same vein as renewing content. It indicates that someone is maintaining the site. Watching the growth of the web I ...
credit: Brett Buddin John Dvorak, of PC Mag, put out an entertaining diatribe yesterday titled: SEO Fiascoes: The Trouble with Search Engine Optimization. In short Mr. Dvorak thinks that search engine optimization is fake because he can't figure out how to do it and meta keyword tags don't work on Google. John Dvorak claims that he changed his permalink structure for his blog and his pageviews decreased by 25%. ...
credit: andreasnilsson1976 A fairly robust list of popular white hat techniques for improving your search engine ranking. Use Spiderable Code - HTML is best, but many others work. Title Tags - Make them unique. Description Tag - Use as summary of the page. Image Tags - Use all 4 of the standards Height, Width, Alt & Source. H Tags - Use headers for proper structure. Semantic Mark-up - use bold and ...
