photo credit: ph0t0 {is on the move} Looking back at some older post I revisited the SEOmoz post on government susceptibility to cross site scripting. The results of their test over 2 years ago make me curious how government sites interact ...
Last week I saw an influx of Advanced SEO posts. I think that they are all off the mark in one sense or another. To me they all seem like this guy: What Shimon Sandler thinks is Advance SEO: An Excerpt: “A silo is a vertical page linking ...
Continuing from the understanding customers post, today I am tackling a more complicated explanation of buying decisions. The temperament description is a common introduction to the concept of how people engage information. However, companies like Future Now internally use a more complicated system -- like the Meyers Briggs Type Indicator. MBTI splits each of the temperaments into 4 groups, for a total of 16 distinct personality types. The basic structure of the MBTI asks ...
Continuing from Landing Page Types, I am going to cover customer types. Customers are more complicated than the landing pages, because there are many factors that create the mindset of each visitor. I think the Eisenbergs have a reasonable approach to thinking about your customers. They use a modified Kiersey-Bates scale, separating people into four groups. There are many ways of splitting up personalities; but for the purpose of designing you will find the ...
