This post was made May 12, 2008 by Carlos del Rio
Credit: Kaptain Kobold Last year I wrote a 3 part series on assessing PPC Competition. Today I received a comment on one of the posts about a customers experience. I have never personally used Keyword Spy so I do not know their customer service one way or the other. I feel the best thing I can do is pass on the experience of my reader. Please if you have any ...
This post was made Apr 10, 2008 by Carlos del Rio
photo credit: zen Does a combined Yahoo! Microsoft make sense? No probably not. Both have structural issues that make integration likely to compromise both of them. Neither company is particularly search motivated these days. They make money from advertising through their portal aspects, news, mail, etc. ...
This post was made Apr 07, 2008 by Carlos del Rio
photo credit: Noah Sussman Today there is a lot of coverage of SEO Standards. If you want a list of some recent articles visit this post at SEOmoz and Slightly Shady. I think that most of the people ...
This post was made Mar 04, 2008 by Carlos del Rio
One session that I wish I had attended at SMX West is Avoiding PPC Pitfalls. One of the speakers, Amy Konefal of Closed Loop Marketing, put her Powerpoint online so I read through it. I'm not sure how I feel about the things that she points out. The basic premise is solid -- broad match can kill your ROI. Okay that is 101 when you are training someone to manage pay per click. Amy says ...
This post was made Jan 28, 2008 by Carlos del Rio
Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A definite win for this pamphlet is the troubleshooting guide. It is a good reference -- I tore those pages ...
