This post was made Jan 27, 2009 by Carlos del Rio
credit: chasingfun Let me share a secret. Search engine optimization is not an event. It is a process, or a strategy (depending on how you think about it). SEO is the combination of many changes, small and large, that add up to growth. If you stop working on your site it will degrade. Here are 5 small things you can do today. Take 15-minutes to do one ...
This post was made Jan 12, 2009 by Carlos del Rio
credit: Mareen Fischinger No, PPC competitions is not the same as SEO competition. Let's use my name, Carlos del Rio, as example. Organic Search Competition Organic content is a relatively slow moving target. As time passes there is increasing competition, and even stale content continues to compete for placement. The mass of accumulated links can keep out-of-date information high in search queries. Assessing your organic competition involves looking ...
This post was made Dec 17, 2008 by admin
Jeff Noethen Jeff Noethen is a Web Analyst for a high end fashion retailer with three years of Web Analytics and Usability experience. He also has four years of sales and customer service experience for both online and in store companies. He has over 18 years of self taught computer experience and over 12 years of Internet ...
This post was made Dec 05, 2008 by Carlos del Rio
credit: Thomas Hawk Search is growing. There is no denying that. Last year, 2007, $19.9 billion was spent advertising online, according to cnet. SEMPO projects that $1.3 billion was spent on search optimization. It is expected that 2008 numbers will be approximately 20% higher. SEOMoz recently lamented the large discrepancy in spend between pay per click (PPC) ...
This post was made Aug 28, 2008 by Carlos del Rio
credit: nickwheeleroz Always Be Testing leveled a challenge against a very popular concept, Best Practices. What are best practices? A set of commonly employed policies and actions that are know to produce high results in a business vertical or industry. Many people talk about best practices when talking about SEO, Usability and Analytics. There is a trap in there. Yes, there are some ...
