I've seen SEO + PPC = SEM referenced a number of times this week. I don't agree with that formula. So, here are the terms the way I use them. Search Engine Optimization = Actions taken to improve position within organic search placement PPC = Pay Per Click CPM = Cost Per Thousand CPA = Cost Per Action/Acquisition Paid Inclusion = Search placements that are bought but not attributed as sponsored Paid Search = Paid placements in search engines (includes PPC, CPM ...
After making a hit-or-miss joke about salary compensation I want to follow up with a more informative post on the Forum One survey. Also, Jeff and I invite anyone working in web marketing, design or social media to take a short survey (18 questions) that will help answer the salary question in a more robust fashion. A follow up on data from Forum One Networks. 52% of respondents are female. 54% of the respondents spend 50% ...
credit: chasingfun Let me share a secret. Search engine optimization is not an event. It is a process, or a strategy (depending on how you think about it). SEO is the combination of many changes, small and large, that add up to growth. If you stop working on your site it will degrade. Here are 5 small things you can do today. Take 15-minutes to do one ...
credit: Mareen Fischinger No, PPC competitions is not the same as SEO competition. Let's use my name, Carlos del Rio, as example. Organic Search Competition Organic content is a relatively slow moving target. As time passes there is increasing competition, and even stale content continues to compete for placement. The mass of accumulated links can keep out-of-date information high in search queries. Assessing your organic competition involves looking ...
credit: Thomas Hawk Search is growing. There is no denying that. Last year, 2007, $19.9 billion was spent advertising online, according to cnet. SEMPO projects that $1.3 billion was spent on search optimization. It is expected that 2008 numbers will be approximately 20% higher. SEOMoz recently lamented the large discrepancy in spend between pay per click (PPC) ...
