User Driven Change

There are three types of conversion optimization: Whole Site Conversion, Campaign Conversion, and Point Conversion. Depending on your specific situation they overlap, but here are some sample concepts. Credit: scaredy_kat Whole site conversion optimization considers buying cycle, entrance channel, on site action and sales cycle. These are comprehensive projects that are ongoing, like running a commerce site. credit: ...

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I've seen SEO + PPC = SEM referenced a number of times this week. I don't agree with that formula. So, here are the terms the way I use them. Search Engine Optimization = Actions taken to improve position within organic search placement PPC = Pay Per Click CPM = Cost Per Thousand CPA = Cost Per Action/Acquisition Paid Inclusion = Search placements that are bought but not attributed as sponsored Paid Search = Paid placements in search engines (includes PPC, CPM ...

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After making a hit-or-miss joke about salary compensation I want to follow up with a more informative post on the Forum One survey. Also, Jeff and I invite anyone working in web marketing, design or social media to take a short survey (18 questions) that will help answer the salary question in a more robust fashion. A follow up on data from Forum One Networks. 52% of respondents are female. 54% of the respondents spend 50% ...

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I want to share a guest post from Jeff Sliger to talk about the relationship between Search Optimization and the kind of Website Optimization we discuss in the book. I come at SEO from the point that I was trying to get my own business website to come up when a potential customer was searching.  My website SpaCap.com is where our customers have found out about our custom made Hot Tub Covers since the Internet ...

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Your user data is the key to telling whether you have an effective experience for your customers or whether you need to make changes.  You can utilize this data to influence design decisions and provide feedback for your designers in order to create a better experience for your visitors. Go beyond blind landing page optimization. Learn how to make intelligent testing decisions from User Driven Change: Give Them What They Want. This book will show you ...

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