This post was made Mar 04, 2008 by Carlos del Rio
One session that I wish I had attended at SMX West is Avoiding PPC Pitfalls. One of the speakers, Amy Konefal of Closed Loop Marketing, put her Powerpoint online so I read through it. I'm not sure how I feel about the things that she points out. The basic premise is solid -- broad match can kill your ROI. Okay that is 101 when you are training someone to manage pay per click. Amy says ...
This post was made Jan 28, 2008 by Carlos del Rio
Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A definite win for this pamphlet is the troubleshooting guide. It is a good reference -- I tore those pages ...
This post was made Oct 30, 2007 by Carlos del Rio
After hopping on as an early adopter of Friendster and MySpace I was dubious of Facebook. But after weeks and weeks of hearing everyone talk about it, and repeated "I'll Facebook You. What YOU aren't on Facebook." I have given in and built a profile. One of the very first thing that the system introduced to me was fliers -- pay per click banner advertising. I am intrigued, to say the least, but I am ...
This post was made Aug 20, 2007 by Carlos del Rio
In PPC Competition Part 1 we covered how to eyeball the level of competition for ad space. In PPC Competition Part 2 we covered how to assess how much your competitors are bidding on your pay per click phrases, and potential hidden competitors. In this installment we will look at another of the tools that Google provides and put all of our findings together. Here is what the AdWords Keyword Tool reports as the ...
This post was made Aug 01, 2007 by Carlos del Rio
As the landscape of search changes it becomes increasingly necessary for a robust traffic portfolio to include pay per click visitors. But how can you tell when you are looking at a "soft phrase" ripe to be exploited qualified visitors? I am a fan of Vespa scooters -- especially the Granturismo. So I am going to use several terms from my life to show you how to determine the competition of your PPC phrases....
