credit: Thomas Hawk Search is growing. There is no denying that. Last year, 2007, $19.9 billion was spent advertising online, according to cnet. SEMPO projects that $1.3 billion was spent on search optimization. It is expected that 2008 numbers will be approximately 20% higher. SEOMoz recently lamented the large discrepancy in spend between pay per click (PPC) ...
photo credit: zen Does a combined Yahoo! Microsoft make sense? No probably not. Both have structural issues that make integration likely to compromise both of them. Neither company is particularly search motivated these days. They make money from advertising through their portal aspects, news, mail, etc. ...
photo credit: Noah Sussman Today there is a lot of coverage of SEO Standards. If you want a list of some recent articles visit this post at SEOmoz and Slightly Shady. I think that most of the people ...
One session that I wish I had attended at SMX West is Avoiding PPC Pitfalls. One of the speakers, Amy Konefal of Closed Loop Marketing, put her Powerpoint online so I read through it. I'm not sure how I feel about the things that she points out. The basic premise is solid -- broad match can kill your ROI. Okay that is 101 when you are training someone to manage pay per click. Amy says ...
Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A definite win for this pamphlet is the troubleshooting guide. It is a good reference -- I tore those pages ...
