Branding

This post was made Jan 14, 2010 by Jeff Noethen


Branding. It’s been the big buzzword whether you are talking about branding through social media or traditional media.  Your image is who you are right?  We ALL thought that about Tiger, and it turns out we thought wrong.  But that’s the power of branding. (I’m not slighting him, just using his image and branding as an example.)  But what does branding do for your company?  Or for yourself (if you are a public entity)? In many ways ...

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Adobe buys Omniture

This post was made Sep 17, 2009 by Jeff Noethen


This week Adobe acquired Web Analytics giant Omniture for a large sum of cash ($1.8 billion).  What does this mean for Web Analytics? A lot and at the same time, maybe nothing at all. First, it proves that Web Analytics has surely made it to the mainstream. If this was even a question in your mind, you are behind the eight ball. However, there are still many ...

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Viral Marketing or a crapshoot?

This post was made May 07, 2009 by Jeff Noethen


Billions of dollars are spent on advertising on television and online each year. There are plenty of other forms of marketing but these two media are now the two largest forms of media in terms of dollars spent.  From any of these types of marketing, you can always get some form of a viral effect. This blog is focused on television commercials today and their 'viral effect' and how some companies are great at this ...

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The Problem With Chrome

This post was made Sep 05, 2008 by Carlos del Rio


Well first there is no Mac support. More importantly there is a lingering question: how does a browser serve Google? We know that Google is not a benevolent organization. They artificially manipulate the demand curve of advertising and continually create opt-in programs that give them surreptitious access to your information. So, why would Google want a browser? The same reason that Microsoft has one, to subtly monetize office products. Would you like to import this to Google Docs? The ...

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Blog Spamming: How To & Why You Should Stop

This post was made Aug 19, 2008 by Carlos del Rio


credit: vagrantant This morning I sat down to coffee and blog administration when I saw this: Monte Dyer | kzix@eezxu.com | josephite.com | IP: 200.63.42.136 antihumbuggist chou hobblingly hypotensor jumpseed pavy hafiz protomeristem Consolidated Press (...

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