This post was made May 03, 2010 by Carlos del Rio
credit: *^ ^* Sherry Over the last three weeks I've seen a rather stupid rash of posts claiming that social media experts are a myth. Most recently an article at ereleases went popular on Sphinn. Many of these articles are ridiculous, duplicitous, and unhelpful. They make claims like: Social media is new and constantly ...
This post was made Feb 26, 2010 by Jeff Noethen
Whether your background is in statistics and data crunching or whether you come from the usability / design world, if you are a web analyst your main goal is to help influence a positive experience for the customer. Regardless of if your site is an ecommerce site, a non-profit site, a lead generation site, or just a blog site, if your customer has a good experience there is a much better chance that your customer ...
This post was made Feb 04, 2009 by Carlos del Rio
credit: acameronhuff Measurement is a big deal to many companies. How do you measure the response to various advertising channels? I still frequently hear companies complain that they can't measure the ROI of their traditional media. Tracking traditional media is not that much different than tracking online content. Let's start with a simple example: Running a contest on a blog. Marx Foods ...
This post was made Jan 06, 2009 by Carlos del Rio
credit: F3R/n@nd0 (FJTU) One of the hardest questions to answer about an SEO project is how long it takes to see major change in the results. There are three major factors: How long it takes to implement your changes What changes your competitors are making concurrently Whether the Search Engines make a major change during your implementation Depending on your situation you should be watching the results ...
This post was made Dec 29, 2008 by Carlos del Rio
credit: Hamama Hareb [ DaDooDa ] There is a major group of on the web that has very strong opinions, unrestrained passion, and the willingness to plaster the web & your company headquarters with their disapproval.Who is this powerhouse of web savvy movers? New moms. In November Motrin put out a video implying that baby-wearing is fashionable. ...
