How to Measure ROI from Your Traditional Media Using Online Metrics

credit: acameronhuff Measurement is a big deal to many companies. How do you measure the response to various advertising channels? I still frequently hear companies complain that they can't measure the ROI of their traditional media. Tracking traditional media is not that much different than tracking online content. Let's start with a simple example: Running a contest on a blog. Marx Foods ...

READ

How Much Time Does SEO Take?

credit: F3R/n@nd0 (FJTU) One of the hardest questions to answer about an SEO project is how long it takes to see major change in the results. There are three major factors: How long it takes to implement your changes What changes your competitors are making concurrently Whether the Search Engines make a major change during your implementation Depending on your situation you should be watching the results ...

READ

Facebook and Motrin Learn a Social Media Lesson

credit: Hamama Hareb [ DaDooDa ] There is a major group of on the web that has very strong opinions, unrestrained passion, and the willingness to plaster the web & your company headquarters with their disapproval.Who is this powerhouse of web savvy movers? New moms. In November Motrin put out a video implying that baby-wearing is fashionable. ...

READ

Analytics and Customer Driven Decisions

photo credit: nickwheeleroz My blogging has slowed recently because I am working on to large content pieces that should be coming out soon. The first is a collection of filters and analytics concepts in the vein of ...

READ

How Will Millennials Change Your Business?

photo credit: majamom What is the Internet? A series of tubes? - Sen. Ted Steven For porn? - Avenue Q Widely misused? Where I found my last job Whatever you answer is ok with me. Whether you see it as an informational resource, a way to ...

READ