credit: Brett Buddin John Dvorak, of PC Mag, put out an entertaining diatribe yesterday titled: SEO Fiascoes: The Trouble with Search Engine Optimization. In short Mr. Dvorak thinks that search engine optimization is fake because he can't figure out how to do it and meta keyword tags don't work on Google. John Dvorak claims that he changed his permalink structure for his blog and his pageviews decreased by 25%. ...
credit: kainet Over the last few months I have had a theme in my posts. Something that I have talked around-- but not said directly. Successful search marketing campaigns are not built on tactics; they are built on strategy. In Advanced SEO Tips & Techniques I made a tongue-in-cheek review of advanced SEO definitions and presented the case that any advice that is tactical doesn't qualify ...
credit: andreasnilsson1976 A fairly robust list of popular white hat techniques for improving your search engine ranking. Use Spiderable Code - HTML is best, but many others work. Title Tags - Make them unique. Description Tag - Use as summary of the page. Image Tags - Use all 4 of the standards Height, Width, Alt & Source. H Tags - Use headers for proper structure. Semantic Mark-up - use bold and ...
If you have spent any time working on search optimization, novice to guru (ha ha), then you have spent some time worrying about anchor text. Inc Magazine has an answer for you: just link the entire page to itself. The image above is an accident, I assume because it has been corrected, ...
Micheal Martinez is calling us all out today. He says that anyone who gets a substantial amount of their traffic from social media sites should reexamine their title. He says you shouldn't call your self a search engine optimizer if you are spending significant amount of time working the social media angle, including putting social media buttons on your site. From Micheal's post: Social media optimization is another form of Web marketing like pay-per-click optimization, like ...
