Filing a Website Reconsideration? What Should You Look For?

This post was made Dec 31, 2009 by Carlos del Rio


In recent months I have been working with a client who had a major drop-off in organic search traffic a little over a year ago. Since then they have been trying to reclaim their lost search rankings (and the traffic that it provided). To accomplish this they have made major renovations of their site code and filed for reconsideration. Here is what the first few times they recoded looked like:...

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From Search Optimization to Website Optimization

This post was made Feb 24, 2009 by Carlos del Rio


I want to share a guest post from Jeff Sliger to talk about the relationship between Search Optimization and the kind of Website Optimization we discuss in the book. I come at SEO from the point that I was trying to get my own business website to come up when a potential customer was searching.  My website SpaCap.com is where our customers have found out about our custom made Hot Tub Covers since the Internet ...

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John Dvorak Has Sour Grapes

This post was made Feb 11, 2009 by Carlos del Rio


credit: Brett Buddin John Dvorak, of PC Mag, put out an entertaining diatribe yesterday titled: SEO Fiascoes: The Trouble with Search Engine Optimization. In short Mr. Dvorak thinks that search engine optimization is fake because he can't figure out how to do it and meta keyword tags don't work on Google. John Dvorak claims that he changed his permalink structure for his blog and his pageviews decreased by 25%. ...

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Why Your SEO Campaigns Fail: Tactics vs Strategy

This post was made Feb 06, 2009 by Carlos del Rio


credit: kainet Over the last few months I have had a theme in my posts. Something that I have talked around-- but not said directly. Successful search marketing campaigns are not built on tactics; they are built on strategy. In Advanced SEO Tips & Techniques I made a tongue-in-cheek review of advanced SEO definitions and presented the case that any advice that is tactical doesn't qualify ...

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List of All White Hat Techniques for SEO

This post was made Jan 14, 2009 by Carlos del Rio


credit: andreasnilsson1976 A fairly robust list of popular white hat techniques for improving your search engine ranking. Use Spiderable Code - HTML is best, but many others work. Title Tags - Make them unique. Description Tag - Use as summary of the page. Image Tags - Use all 4 of the standards Height, Width, Alt & Source. H Tags - Use headers for proper structure. Semantic Mark-up - use bold and ...

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