User Driven Change

I want to share a guest post from Jeff Sliger to talk about the relationship between Search Optimization and the kind of Website Optimization we discuss in the book. I come at SEO from the point that I was trying to get my own business website to come up when a potential customer was searching.  My website SpaCap.com is where our customers have found out about our custom made Hot Tub Covers since the Internet ...

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credit: kainet Over the last few months I have had a theme in my posts. Something that I have talked around-- but not said directly. Successful search marketing campaigns are not built on tactics; they are built on strategy. In Advanced SEO Tips & Techniques I made a tongue-in-cheek review of advanced SEO definitions and presented the case that any advice that is tactical doesn't qualify ...

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credit: andreasnilsson1976 A fairly robust list of popular white hat techniques for improving your search engine ranking. Use Spiderable Code - HTML is best, but many others work. Title Tags - Make them unique. Description Tag - Use as summary of the page. Image Tags - Use all 4 of the standards Height, Width, Alt & Source. H Tags - Use headers for proper structure. Semantic Mark-up - use bold and ...

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credit: F3R/n@nd0 (FJTU) One of the hardest questions to answer about an SEO project is how long it takes to see major change in the results. There are three major factors: How long it takes to implement your changes What changes your competitors are making concurrently Whether the Search Engines make a major change during your implementation Depending on your situation you should be watching the results ...

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photo credit: thorinside To expand from the Advanced SEO post I want to share some analytics metrics that can be used to help understand your search marketing campaigns, and their success in various arenas. Here are some commonly ...

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