User Driven Change

Last week, Coremetrics, Omniture and WebTrends announced features that allow their respective users to measure certain aspects of Facebook.  My review of these announcements, so far, indicates a parallel product from these companies. Omniture announced a partnership with Facebook that will allow customers to refine their Facebook ad campaigns. Utilizing their Search Tool "Search Center Plus", Omniture customers will be able to compare Facebook ad campaign metrics alongside other media ...

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Whether your background is in statistics and data crunching or whether you come from the usability / design world, if you are a web analyst your main goal is to help influence a positive experience for the customer.  Regardless of if your site is an ecommerce site, a non-profit site, a lead generation site, or just a blog site, if your customer has a good experience there is a much better chance that your customer ...

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There are many tools you can use for analysis that you don’t have to buy that will help you become a better analyst.  I don't necessarily mean data compilers (other than your head), but rather just using your skills and the skills of some of your peers to help improve your analysis and insight to your company. For usability review [caption id="" align="alignnone" width="220" caption="Image credit: http://www.simpleusability.com/services/usability/testing "] [/caption] If part of ...

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Been trying to get a post up all day and not liking what I’ve written.  So I’ll say this: Who Dat Gonna Beat Dem Saints on Sunday?  Not the Colts.  Maybe Peyton Manning’s commercials.  However more than likely, I hope that Social Media has a big win on Sunday.  Many major advertiser have opted to invest in Social Media campaigns that aren’t necessarily taking place on this Sunday, but in general the money that might ...

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This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article. This post covers in-depth how to use the search function to monitor Twitter. This will help you to find the people that you want to talk to and to understand the fast moving torrent of information and thought that Twitter provides. One of your primary opportunities for leveraging Twitter is ...

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