Can’t Get No Satisfaction

This post was made Jun 16, 2010 by Jeff Noethen


Have you ever lost money in a vending machine?  Even more tantalizing is when you put money in, make a selection and then said selection gets stuck?  No matter how hard you shake and bang the machine your selection hangs on for dear life.  They’ve added a theft shield in the bin so there’s no way you can stick your arm up there to snag the ...

READ

Can Google Just Admit Failure?

This post was made Jun 08, 2010 by Jeff Noethen


With the failures in adoption of Google Wave and Google Buzz, I think its time to question whether Google can really be considered a thought leader in the social universe.  When you think about it, Google started as a very anti social website.  The original appeal of Google was its simplicity and minimalistic look.  Google had the opportunity to become a more social website when it created iGoogle, but it unfortunately peaked before "social" was ...

READ

Postcards From a Web Analytics Conference

This post was made May 14, 2010 by Jeff Noethen


I recently attended the Coremetrics 2010 client summit.  My role there was dual purpose.  Officially, I was there as an advanced Coremetrics user for the company that I work for.  As a three time attendee of the conference, my main goal was to make sure that my co-attendees enjoyed themselves and gleaned some good information specific to their role at our company.  Unofficially, I attended the conference as a published author of a web analytics ...

READ

If You Could Only Have One Metric

This post was made Apr 08, 2010 by Jeff Noethen


"Crafty" analysts will often ask, “If you could only have one metric, what would it be”.  I have a hard time answering this because I think it’s a dangerous proposition.  When you only look at one metric you don’t get a holistic picture of your website.  For instance, I’ve heard practitioners say, “Bounce is not important”.  By itself, no, it’s not that important because you don’t really know what the metric is telling you.  I’ve ...

READ

How Using Crutches Can Lead to Web Usability Insights

This post was made Mar 23, 2010 by Jeff Noethen


I recently had surgery to remove a “floating” bone fragment from my Talus bone in my ankle.  Once removed the goal is to have the blood cells re-grow bone tissue to fill the gap area.  Thus my doctor ordered me to stay off my foot for 6 weeks.  So my options were crutches, or one of those fabulous new inventions – the knee scooter.  I’m a fairly athletic and still young guy, so I chose ...

READ