Last week I saw an influx of Advanced SEO posts. I think that they are all off the mark in one sense or another. To me they all seem like this guy: What Shimon Sandler thinks is Advance SEO: An Excerpt: “A silo is a vertical page linking ...
Continuing from my post on nofollowing internal navigation I want to discuss, theoretically, how to design internal structures to selectively drive value. This will necessarily be a partial explanation because I am not going to cover content issues, only links structure. As such don't throw these recommendations at your favorite site unless you are sure that you are a competent content creator. That said architectural changes have a greater possible positive effect and less ...
Back in November I asked a friend of mine, Gabriella Cook, to review some sites to see a non-search-marketer's take on some of the sites that I love or hate. Following is her take on Zappos.com: For the weathered shoe shopper, Zappos.com is a godsend. With their endless inventory and countless categories, a shoe connoisseur can find a variety of leather-free, 2 1/8”, oxford wedges from $39.99 to $69.99. In white. The wide ...
