What Kind of Dog is YOUR Site?

This post was made Mar 06, 2008 by Carlos del Rio


I want to give you a visual representation of how people build websites. There are some trends that you see when you start playing with people's sites, they resemble a dog in some fashion. Here are some of  the dogs out there and how to improve them. Corgis - Plenty of content, spotty design. Photo by: Carlos del Rio Corgi's are fun to play with they have a lot of content, they just ...

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Stripped Search: Why Stephen Colbert Should Interview Me

This post was made Feb 07, 2008 by Carlos del Rio


Checking my links today I discovered two strange looking links. Apparently someone republished my review of Zappos (note: I they actually took the internal linking post) as theirs, which was subsequently scraped and attributed to the first person. This left me confused and a bit derailed from my original blog idea, I forget what I was going to blog today. So I have decided to share with you an imagined interview with Stephen ...

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Building A Better Site: Internal Link Structures

This post was made Feb 06, 2008 by Carlos del Rio


Continuing from my post on nofollowing internal navigation I want to discuss, theoretically, how to design internal structures to selectively drive value. This will necessarily be a partial explanation because I am not going to cover content issues, only links structure. As such don't throw these recommendations at your favorite site unless you are sure that you are a competent content creator. That said architectural changes have a greater possible positive effect and less ...

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Zappos: Clutter Sells, Apparently.

This post was made Jan 30, 2008 by Carlos del Rio


Back in November I asked a friend of mine, Gabriella Cook, to review some sites to see a non-search-marketer's take on some of the sites that I love or hate. Following is her take on Zappos.com: For the weathered shoe shopper, Zappos.com is a godsend. With their endless inventory and countless categories, a shoe connoisseur can find a variety of leather-free, 2 1/8”, oxford wedges from $39.99 to $69.99. In white. The wide ...

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