This post was made Feb 06, 2009 by Carlos del Rio
credit: kainet Over the last few months I have had a theme in my posts. Something that I have talked around-- but not said directly. Successful search marketing campaigns are not built on tactics; they are built on strategy. In Advanced SEO Tips & Techniques I made a tongue-in-cheek review of advanced SEO definitions and presented the case that any advice that is tactical doesn't qualify ...
This post was made Jan 14, 2009 by Carlos del Rio
credit: andreasnilsson1976 A fairly robust list of popular white hat techniques for improving your search engine ranking. Use Spiderable Code - HTML is best, but many others work. Title Tags - Make them unique. Description Tag - Use as summary of the page. Image Tags - Use all 4 of the standards Height, Width, Alt & Source. H Tags - Use headers for proper structure. Semantic Mark-up - use bold and ...
This post was made Jan 06, 2009 by Carlos del Rio
credit: F3R/n@nd0 (FJTU) One of the hardest questions to answer about an SEO project is how long it takes to see major change in the results. There are three major factors: How long it takes to implement your changes What changes your competitors are making concurrently Whether the Search Engines make a major change during your implementation Depending on your situation you should be watching the results ...
This post was made Sep 17, 2008 by Carlos del Rio
Micheal Martinez is calling us all out today. He says that anyone who gets a substantial amount of their traffic from social media sites should reexamine their title. He says you shouldn't call your self a search engine optimizer if you are spending significant amount of time working the social media angle, including putting social media buttons on your site. From Micheal's post: Social media optimization is another form of Web marketing like pay-per-click optimization, like ...
This post was made Mar 12, 2008 by Carlos del Rio
Michael Martinez paints an admittedly arrogant picture of Advanced SEO tactics. Certainly he has gotten his hands dirty in the search optimization business, but his advice is more like Zen gardening than in the trenches warfare. Mr. Martinez's guide to Advanced SEO: Advanced SEO plans for a minimum of 12 months (or 4 seasons) No problem there I absolutely see how you can plan in advance for the changes of 3 major English search engines and ...
