User Driven Change

On Tuesday the Google Analytics Blog tried to tackle using web analytics to create an optimization plan. I don't think they really address the type of optimization that each example really needs. Top Landing Page Analysis One of their examples of performance indicators that indicate an opportunity is Top Landing Page. They point out that a high bounce rate on a top landing page is a loss of business. Yes, but you need to figure out ...

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It has been 8 days since we announced the book and this site and already there is an emerging trend in our users: wide screens. Initially the site was built around 1024 pixel and 800 pixel wide displays. Based on the general computer population that is a safe bet. At those ...

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credit: acameronhuff Measurement is a big deal to many companies. How do you measure the response to various advertising channels? I still frequently hear companies complain that they can't measure the ROI of their traditional media. Tracking traditional media is not that much different than tracking online content. Let's start with a simple example: Running a contest on a blog. Marx Foods ...

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credit: Thomas Hawk Search is growing. There is no denying that. Last year, 2007, $19.9 billion was spent advertising online, according to cnet. SEMPO projects that $1.3 billion was spent on search optimization. It is expected that 2008 numbers will be approximately 20% higher. SEOMoz recently lamented the large discrepancy in spend between pay per click (PPC) ...

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If you have spent any time working on search optimization, novice to guru (ha ha), then you have spent some time worrying about anchor text. Inc Magazine has an answer for you: just link the entire page to itself. The image above is an accident, I assume because it has been corrected, ...

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