credit: luc legay Social media is supposed to be a conversation. How do you make a conversation tangible with standard measurements? We would liken it to the term “engagement,” which defines how deep a visitor was on a site regardless of purchase. Typically engagement is measured ...
credit: fotographix.ca There is a new video series brought to you by the Google Analytics people Avinash Kaushik & Nick Mihailovski. The first entry is about Advanced Segmentation and subsequent additions can be found here: google.com/analytics/ddd. Here is an excerpt from the book about turning qualitative behaviors into metrics: Let’s revisit some ...
Most of my recent blog attempts have died on the vine so I am going to share with you some of my favorite new and long time resources: Steve Krug presentation on super-cheap usability. I suggest listening to it twice once today and once next week. If you haven't capitalized on at least one of his suggestions in that week you should hire a professional. A wire frame of the ...
On Tuesday the Google Analytics Blog tried to tackle using web analytics to create an optimization plan. I don't think they really address the type of optimization that each example really needs. Top Landing Page Analysis One of their examples of performance indicators that indicate an opportunity is Top Landing Page. They point out that a high bounce rate on a top landing page is a loss of business. Yes, but you need to figure out ...
credit: acameronhuff Measurement is a big deal to many companies. How do you measure the response to various advertising channels? I still frequently hear companies complain that they can't measure the ROI of their traditional media. Tracking traditional media is not that much different than tracking online content. Let's start with a simple example: Running a contest on a blog. Marx Foods ...
