This post was made Feb 23, 2010 by Carlos del Rio
credit: luc legay Social media is supposed to be a conversation. How do you make a conversation tangible with standard measurements? We would liken it to the term “engagement,” which defines how deep a visitor was on a site regardless of purchase. Typically engagement is measured ...
This post was made Dec 31, 2009 by Carlos del Rio
In recent months I have been working with a client who had a major drop-off in organic search traffic a little over a year ago. Since then they have been trying to reclaim their lost search rankings (and the traffic that it provided). To accomplish this they have made major renovations of their site code and filed for reconsideration. Here is what the first few times they recoded looked like:...
This post was made Sep 17, 2009 by Jeff Noethen
This week Adobe acquired Web Analytics giant Omniture for a large sum of cash ($1.8 billion). What does this mean for Web Analytics? A lot and at the same time, maybe nothing at all. First, it proves that Web Analytics has surely made it to the mainstream. If this was even a question in your mind, you are behind the eight ball. However, there are still many ...
This post was made Jul 02, 2009 by Carlos del Rio
credit: fotographix.ca There is a new video series brought to you by the Google Analytics people Avinash Kaushik & Nick Mihailovski. The first entry is about Advanced Segmentation and subsequent additions can be found here: google.com/analytics/ddd. Here is an excerpt from the book about turning qualitative behaviors into metrics: Let’s revisit some ...
This post was made Jun 10, 2009 by Carlos del Rio
Most of my recent blog attempts have died on the vine so I am going to share with you some of my favorite new and long time resources: Steve Krug presentation on super-cheap usability. I suggest listening to it twice once today and once next week. If you haven't capitalized on at least one of his suggestions in that week you should hire a professional. A wire frame of the ...
