This post was made May 03, 2010 by Carlos del Rio
credit: *^ ^* Sherry Over the last three weeks I've seen a rather stupid rash of posts claiming that social media experts are a myth. Most recently an article at ereleases went popular on Sphinn. Many of these articles are ridiculous, duplicitous, and unhelpful. They make claims like: Social media is new and constantly ...
This post was made Feb 16, 2010 by Jeff Noethen
There are many tools you can use for analysis that you don’t have to buy that will help you become a better analyst. I don't necessarily mean data compilers (other than your head), but rather just using your skills and the skills of some of your peers to help improve your analysis and insight to your company. For usability review [caption id="" align="alignnone" width="220" caption="Image credit: http://www.simpleusability.com/services/usability/testing "] [/caption] If part of ...
This post was made Oct 01, 2009 by Jeff Noethen
Typically Mom & Pop shops, or rather the one-off boutiques / local stores have a very high brand loyalty. They generally build a very close knit small community of shoppers, and typically provide that good old fashioned customer service that we’ve all grown to love. However, it seems like every day another one of these small shops goes out of business. Why? Many times they are too specialized, and thus they are a one-off ...
This post was made Jun 29, 2009 by Carlos del Rio
: | Rodrigo Basaure | Recently the Internet has been all atwitter about social media and real-time search--especially in the wake of celebrity deaths. I want to highlight a very important issue of Twitter and its social media compatriots. Social media is very short lived. After about 30 days any ...
This post was made Apr 16, 2009 by Jeff Noethen
Carlos and I were discussing qualitative data last week. Specifically using qualitative data to determine where you rate amongst your vertical. My opinion is this: I love and trust data, I do not love and trust polling thus I am quite skeptical of a good portion of qualitative data. Yes there are many different types of qualitative companies where you can get good info to back up your data. I just ...
