This post was made Apr 24, 2009 by Jeff Noethen
Last week Google launched a new product entitled Google Me. It is billed as a way to help you to control what people can see if they type your name into Google. Really though, as referenced in this article, it’s mostly just another way for Google to harvest personal information. I'd like to expand upon this article: now they will be able to ...
This post was made Apr 16, 2009 by Jeff Noethen
Carlos and I were discussing qualitative data last week. Specifically using qualitative data to determine where you rate amongst your vertical. My opinion is this: I love and trust data, I do not love and trust polling thus I am quite skeptical of a good portion of qualitative data. Yes there are many different types of qualitative companies where you can get good info to back up your data. I just ...
This post was made Apr 03, 2009 by Jeff Noethen
We live in an age where we can type an email, IM a friend, tweet about our latest goings on, update our Facebook status, and (still) text/call someone all from our cell phone. Could we do this four years ago? We barely texted on our cell phone four years ago. However, I’m not going to repeat what’s already been well documented about the advancements of our technology. Check out this video ...
This post was made Apr 01, 2009 by Carlos del Rio
Planned obsolescence has made many people rich. Computers, cars, and television in particular are things that we all happily update on a regular basis. We just know that something better is coming out; it is only a matter of time. The same for the Internet. New design styles (a move from shiny to grunge), new services (a move from Facebook to Twitter), or new goals (making house payments to finding a member of AIG and ...
This post was made Mar 27, 2009 by Carlos del Rio
On Tuesday the Google Analytics Blog tried to tackle using web analytics to create an optimization plan. I don't think they really address the type of optimization that each example really needs. Top Landing Page Analysis One of their examples of performance indicators that indicate an opportunity is Top Landing Page. They point out that a high bounce rate on a top landing page is a loss of business. Yes, but you need to figure out ...
