This post was made Jan 14, 2010 by Jeff Noethen
Branding. It’s been the big buzzword whether you are talking about branding through social media or traditional media. Your image is who you are right? We ALL thought that about Tiger, and it turns out we thought wrong. But that’s the power of branding. (I’m not slighting him, just using his image and branding as an example.) But what does branding do for your company? Or for yourself (if you are a public entity)? In many ways ...
This post was made Oct 01, 2009 by Jeff Noethen
Typically Mom & Pop shops, or rather the one-off boutiques / local stores have a very high brand loyalty. They generally build a very close knit small community of shoppers, and typically provide that good old fashioned customer service that we’ve all grown to love. However, it seems like every day another one of these small shops goes out of business. Why? Many times they are too specialized, and thus they are a one-off ...
This post was made Jul 22, 2009 by Jeff Noethen
Social Media is this year’s buzz word by far. Every body’s doing it and every company is getting into it. The nice thing about social media is that it’s mostly free. The bad thing about social media is that it’s mostly free. Thus, there are resounding questions of whether social media is monetizeable. Facebook is trying to make money, MySpace too. Twitter is far behind, and most other sites ...
This post was made May 14, 2009 by Jeff Noethen
I was joking with someone the other day that Web 2.0 or social web could be a modern version of the Greek god/goddess system. Before you laugh this off, think about how much we revere certain websites. Granted there’s probably not a 100% consensus on which site equates to which god(dess), here’s my stab at it. I will address two major points first: I include Google in social web, simply because a) one uses ...
This post was made Apr 24, 2009 by Jeff Noethen
Last week Google launched a new product entitled Google Me. It is billed as a way to help you to control what people can see if they type your name into Google. Really though, as referenced in this article, it’s mostly just another way for Google to harvest personal information. I'd like to expand upon this article: now they will be able to ...
