I've seen SEO + PPC = SEM referenced a number of times this week. I don't agree with that formula. So, here are the terms the way I use them. Search Engine Optimization = Actions taken to improve position within organic search placement PPC = Pay Per Click CPM = Cost Per Thousand CPA = Cost Per Action/Acquisition Paid Inclusion = Search placements that are bought but not attributed as sponsored Paid Search = Paid placements in search engines (includes PPC, CPM ...
Last week, Coremetrics, Omniture and WebTrends announced features that allow their respective users to measure certain aspects of Facebook. My review of these announcements, so far, indicates a parallel product from these companies. Omniture announced a partnership with Facebook that will allow customers to refine their Facebook ad campaigns. Utilizing their Search Tool "Search Center Plus", Omniture customers will be able to compare Facebook ad campaign metrics alongside other media ...
Been trying to get a post up all day and not liking what I’ve written. So I’ll say this: Who Dat Gonna Beat Dem Saints on Sunday? Not the Colts. Maybe Peyton Manning’s commercials. However more than likely, I hope that Social Media has a big win on Sunday. Many major advertiser have opted to invest in Social Media campaigns that aren’t necessarily taking place on this Sunday, but in general the money that might ...
Branding. It’s been the big buzzword whether you are talking about branding through social media or traditional media. Your image is who you are right? We ALL thought that about Tiger, and it turns out we thought wrong. But that’s the power of branding. (I’m not slighting him, just using his image and branding as an example.) But what does branding do for your company? Or for yourself (if you are a public entity)? In many ways ...
I was joking with someone the other day that Web 2.0 or social web could be a modern version of the Greek god/goddess system. Before you laugh this off, think about how much we revere certain websites. Granted there’s probably not a 100% consensus on which site equates to which god(dess), here’s my stab at it. I will address two major points first: I include Google in social web, simply because a) one uses ...
