User Driven Change

Editors Note: We are taking votes on what our next book should be about. Please give us your opinion. In November we ran a survey to better answer the question how does gender affect compensation in social media jobs. After over 600 responses we compiled 460 responses from US, UK and Canada. We corrected for currency and separated out the largest group (25% of time spent in social). Women spend more on social media projects. More than ...

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Jeff and I are taking on a new challenge. Answering questions about web analytics in videos--very short videos. A couple weeks ago we each showed up at a Hops and Chops in Seattle with some questions in our pockets. Each of us had 1-minute to answer each of the questions. The resulting channel: Web Analytics in a Minute. If Carlos Only Had One Web Metric...

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There are many tools you can use for analysis that you don’t have to buy that will help you become a better analyst.  I don't necessarily mean data compilers (other than your head), but rather just using your skills and the skills of some of your peers to help improve your analysis and insight to your company. For usability review [caption id="" align="alignnone" width="220" caption="Image credit: http://www.simpleusability.com/services/usability/testing "] [/caption] If part of ...

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This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article. This post covers in-depth how to use the search function to monitor Twitter. This will help you to find the people that you want to talk to and to understand the fast moving torrent of information and thought that Twitter provides. One of your primary opportunities for leveraging Twitter is ...

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After making a hit-or-miss joke about salary compensation I want to follow up with a more informative post on the Forum One survey. Also, Jeff and I invite anyone working in web marketing, design or social media to take a short survey (18 questions) that will help answer the salary question in a more robust fashion. A follow up on data from Forum One Networks. 52% of respondents are female. 54% of the respondents spend 50% ...

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