User Driven Change

We are starting a new book. In the spirit of User Driven Change we are opening the decision up to you. Please read over the descriptions below and give your thoughts at the bottom. Thanks, Jeff and Carlos Geolocation: Geolocation by IP address has been around for quite a while, but with the rapid increase in website visitors from smartphones and geolocation apps, geolocation has taken on a whole new level of visitor customization. This is creating ...

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There are three types of conversion optimization: Whole Site Conversion, Campaign Conversion, and Point Conversion. Depending on your specific situation they overlap, but here are some sample concepts. Credit: scaredy_kat Whole site conversion optimization considers buying cycle, entrance channel, on site action and sales cycle. These are comprehensive projects that are ongoing, like running a commerce site. credit: ...

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I've seen SEO + PPC = SEM referenced a number of times this week. I don't agree with that formula. So, here are the terms the way I use them. Search Engine Optimization = Actions taken to improve position within organic search placement PPC = Pay Per Click CPM = Cost Per Thousand CPA = Cost Per Action/Acquisition Paid Inclusion = Search placements that are bought but not attributed as sponsored Paid Search = Paid placements in search engines (includes PPC, CPM ...

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Editors Note: We are taking votes on what our next book should be about. Please give us your opinion. In November we ran a survey to better answer the question how does gender affect compensation in social media jobs. After over 600 responses we compiled 460 responses from US, UK and Canada. We corrected for currency and separated out the largest group (25% of time spent in social). Women spend more on social media projects. More than ...

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credit: luc legay Social media is supposed to be a conversation. How do you make a conversation tangible with standard measurements? We would liken it to the term “engagement,” which defines how deep a visitor was on a site regardless of purchase. Typically engagement is measured ...

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