This post was made Aug 23, 2010 by Carlos del Rio
credit: Nina Matthews Photography After Barcamp Seattle and the Privacy Identity Innovation Conference (pii) I am struck by one painful truth about business and technology: All economic incentives favor inefficiency. I gave a rant-style presentation at Barcamp titled “Your Product Sucks.” The central premise of the talk was that you have a single value ...
This post was made Aug 13, 2010 by Carlos del Rio
Note: This post is long. If you want to save it for later or share it you can download it as a PDF. What is a Good Domain Name? Your domain name is the center of your Internet identity. So what type of things should you take into consideration when choosing the name that will represent you on the Web? Choosing the right domain name can be critical to the success of a website. Most Internet users ...
This post was made Jun 24, 2010 by Carlos del Rio
credit: Ivan Walsh Earlier this week, and again today, I was presented with a new term: Social Conversion. What is social conversion? I think that the best working definitions use one of the following as their starting point: A Social Conversion is when a person clicks your link on a social media platform. A Social Conversion is when a person shares an opinion about you. Clicks = Conversion If you ...
This post was made Jun 14, 2010 by Carlos del Rio
credit: loop_oh The short answer is that we recognize things even if we don't remember them. Last week Kristy Bolsinger found this article http://www.neurosciencemarketing.com/blog/articles/unconscious-buying.htm about a study that found attention is not a significantly limiting factor in purchase intent. So, even if you don't think about the button you don't need yet, or the banner advertising something you don't want yet, you still become accustomed to the ...
This post was made Jun 10, 2010 by Carlos del Rio
credit: Arvind During today's #CROchat one of the questions was about quality metrics: Q3: Should all CRO/SEO objectives be quantifiable, or can we include quality objectives? Yes, you can use qualitative objectives. However, you need to put some time into creating clear concepts and simple language in your communication with other departments or your client (stake holders). Defining quality often requires using synthesized performance indicators. These are pairs, ...
