In November we ran a survey to better answer the question how does gender affect compensation in social media jobs. After over 600 responses we compiled 460 responses from US, UK and Canada. We corrected for currency and separated out the largest group (25% of time spent in social). Women spend more on social media projects. More than a quarter of women responded that they spend between half and three-quarters of their time in Social while only ...
credit: luc legay Social media is supposed to be a conversation. How do you make a conversation tangible with standard measurements? We would liken it to the term “engagement,” which defines how deep a visitor was on a site regardless of purchase. Typically engagement is measured ...
I am seeing a disturbing trend in web design blogs: the belief that the fold is an obsolete concept. While Paddy Donnelly creates a graphically compelling story line it is ultimately flawed. You cannot presume that you have compelling content; the vast majority of content isn't inherently engaging. I'm going to be blunt. If you believe that the fold doesn't exist you are a lazy designer. Lazy in that you are not following up ...
I am a lover of Timbuk2. Up to this summer my house had 3 out of the 5 available messenger bag sizes. Alas, my medium bag was stolen. Yesterday I had a longing moment for this beautiful Timbuk2 bag: I wanted to replace the missing bag in my collection immediately, so, I asked @Timbuk2 if I could get a discount if I bought it ...
Jon Mendez wrote and interesting article about social media check in sites. As Natasha says, the check-in links syndicated through social media verge on unclickable. The reason is rather simple. The landing pages provide no value to the referrer. Yet, the landing page is the spot where the triangulation of goals must align. The whole value chain for this product converges at the landing page. After reading the article Jeff and I feel ...
