User Driven Change

With the failures in adoption of Google Wave and Google Buzz, I think its time to question whether Google can really be considered a thought leader in the social universe.  When you think about it, Google started as a very anti social website.  The original appeal of Google was its simplicity and minimalistic look.  Google had the opportunity to become a more social website when it created iGoogle, but it unfortunately peaked before "social" was ...

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This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article. This post covers in-depth how to use the search function to monitor Twitter. This will help you to find the people that you want to talk to and to understand the fast moving torrent of information and thought that Twitter provides. One of your primary opportunities for leveraging Twitter is ...

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Branding. It’s been the big buzzword whether you are talking about branding through social media or traditional media.  Your image is who you are right?  We ALL thought that about Tiger, and it turns out we thought wrong.  But that’s the power of branding. (I’m not slighting him, just using his image and branding as an example.)  But what does branding do for your company?  Or for yourself (if you are a public entity)? In many ways ...

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Social Media is this year’s buzz word by far. Every body’s doing it and every company is getting into it. The nice thing about social media is that it’s mostly free. The bad thing about social media is that it’s mostly free. Thus, there are resounding questions of whether social media is monetizeable. Facebook is trying to make money, MySpace too. Twitter is far behind, and most other sites ...

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Yesterday I attended a lunch presentation on Social Media one of the speakers, Kevin Urie of Social Media Club Seattle, said something that rubs me the wrong way. "I don't follow people [on Twitter] that don't have an @-reply on the first page of their account. Twitter isn't supposed to be a broadcast medium." (For those that don't know you use the @ symbol and the persons username to indicate you are responding to someone. So, ...

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