User Driven Change

I haven't written about landing pages in a while so I will cover a basic issue -- the primary types of landing pages. Stand Alone. Most people have experienced this type of landing page. This is the type that is frequently employed by e-books and lead generation sites. All of the information is given in one location usually with only one prominent call to action. Often the navigation is non-existent, the only way out is through taking ...

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I just finished reading the Lance Loveday & Sandra Niehaus book Web Design for ROI: Turning Browsers into Buyers and Prospects Into Leads and I am looking forward to meeting Lance at SMX West. As promised in an earlier post I am going to do a review of the book. Web Design for ROI is a Good Introduction. Reading the intro to this book was refreshing -- it plainly stated its goal. A utopian world where: • ...

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Carlos Makes Kim Krause Berg Laugh Apparently Kim and I both share a warm spot for water avian in ball gowns: I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point and I though it was likely a sign that I’m a usability idealist. I say that if the duck ...

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Originally I was going to do another site review like the one for Zappos, but I have a friend coming in from out of state so I decided to spend some extra time cleaning. So I am revisiting the original inspiration for this site, my answer to the question of Cheap SEO. You get what you pay for. Really that is the answer to SEO you have to pay with money or time. You either sped time learning ...

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Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A definite win for this pamphlet is the troubleshooting guide. It is a good reference -- I tore those pages ...

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