This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article. This post covers in-depth how to use the search function to monitor Twitter. This will help you to find the people that you want to talk to and to understand the fast moving torrent of information and thought that Twitter provides. One of your primary opportunities for leveraging Twitter is ...
In a perfect world analysis would be easy. If you checked your data and your conversion was down versus the previous time frame, your page abandonment was up and your customer approval index was down (or you might have a spike in negative feedback), you would have a pretty clear picture that something is wrong with your website/page. But more often than not, the stars do not align like this. You may ...
There are a handful of authors who have inspired our book and concepts. In no particular order: Avinash Kaushik -- Avinash authored a foundational book on analytics Web Analytics: An Hour a Day and maintains an analytics blog. His blog, or his book, is a good place to start your exploration of your site analytics. He is a supporter of paired metrics, like we ...
credit: mikeautry1 Last week when a copy of Always Be Testing: The Complete Guide to Google Website Optimizer showed up at my door I was excited and intrigued. What exactly do Bryan, Lisa and John have in store for the reader? After reading both Call to Action and Waiting for Your Cat to ...
photo credit: majamom What is the Internet? A series of tubes? - Sen. Ted Steven For porn? - Avenue Q Widely misused? Where I found my last job Whatever you answer is ok with me. Whether you see it as an informational resource, a way to ...
