User Driven Change

I recently attended the Coremetrics 2010 client summit.  My role there was dual purpose.  Officially, I was there as an advanced Coremetrics user for the company that I work for.  As a three time attendee of the conference, my main goal was to make sure that my co-attendees enjoyed themselves and gleaned some good information specific to their role at our company.  Unofficially, I attended the conference as a published author of a web analytics ...

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Today during SEO 411 on Twitter (#SEO411) one of the questions was: What books do you recommend for learning SEO processes that aren't outdated? E-books? Here are some of the responses: I'm sure these people are are earnest in their opinions, but they are looking at it in the wrong ...

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I recently had surgery to remove a “floating” bone fragment from my Talus bone in my ankle.  Once removed the goal is to have the blood cells re-grow bone tissue to fill the gap area.  Thus my doctor ordered me to stay off my foot for 6 weeks.  So my options were crutches, or one of those fabulous new inventions – the knee scooter.  I’m a fairly athletic and still young guy, so I chose ...

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This is an excerpt taken from Making the Most of Twitter: Search, Tools and Analytics. Visit our download page to buy the whole 25-page article. This post covers in-depth how to use the search function to monitor Twitter. This will help you to find the people that you want to talk to and to understand the fast moving torrent of information and thought that Twitter provides. One of your primary opportunities for leveraging Twitter is ...

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In a perfect world analysis would be easy. If you checked your data and your conversion was down versus the previous time frame, your page abandonment was up and your customer approval index was down (or you might have a spike in negative feedback), you would have a pretty clear picture that something is wrong with your website/page. But more often than not, the stars do not align like this. You may ...

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