User Driven Change

Editors Note: We are taking votes on what our next book should be about. Please give us your opinion. In November we ran a survey to better answer the question how does gender affect compensation in social media jobs. After over 600 responses we compiled 460 responses from US, UK and Canada. We corrected for currency and separated out the largest group (25% of time spent in social). Women spend more on social media projects. More than ...

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Social Media is this year’s buzz word by far. Every body’s doing it and every company is getting into it. The nice thing about social media is that it’s mostly free. The bad thing about social media is that it’s mostly free. Thus, there are resounding questions of whether social media is monetizeable. Facebook is trying to make money, MySpace too. Twitter is far behind, and most other sites ...

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There is a ‘recent’ trend in user driven content as main content for sites where you might least expect it these days. Sure, iGoogle sorta got in early on this by allowing users to customize their Google page by adding widgets for things like gmail, YouTube, RSS feeds, etc. YouTube itself is mostly a user generated site; users upload their video and other users search and watch. Sites like Digg and del.icio.us allow users ...

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credit: Brett Buddin John Dvorak, of PC Mag, put out an entertaining diatribe yesterday titled: SEO Fiascoes: The Trouble with Search Engine Optimization. In short Mr. Dvorak thinks that search engine optimization is fake because he can't figure out how to do it and meta keyword tags don't work on Google. John Dvorak claims that he changed his permalink structure for his blog and his pageviews decreased by 25%. ...

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credit: Hamama Hareb [ DaDooDa ] There is a major group of on the web that has very strong opinions, unrestrained passion, and the willingness to plaster the web & your company headquarters with their disapproval.Who is this powerhouse of web savvy movers? New moms. In November Motrin put out a video implying that baby-wearing is fashionable. ...

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